Bob Iger is no longer the CEO of Disney, but he still has a number of stories to tell about his time at the helm of the entertainment giant. This Wednesday, at the Code Conference event, the process of the next purchase of the social network Twitter. And, in this story, there are some points familiar with the Elon Musk Twitter saga.
In 2016, Disney will have looked at the social network as a good opportunity. Bob Iger, who was CEO of the entertainment giant between 2005 and 2020, shared that at the time Disney was trying to expand into the digital realm.
Twitter would be a platform “phenomenal” for Disney’s content distribution plans, shared Bob Iger at Code Conference. After all, the company’s streaming service, Disney+, only saw the light of day in 2019. “We had intentions of getting into the streaming business. We needed a technological solution. We have all this great intellectual property [IP]. We were not a technology company. How is this IP distributed to consumers around the world?”, contextualized the former CEO of Disney, quoted by Vox.
“We were pointing in all directions. We think about developing [a tecnologia] in its own way. Five years, $500 million. It was not a question of money, but of time., because the world was changing rapidly. And at the same time, we hear that the Twitter was considering the sale.”
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Source: Observadora
