Salesforce expects to bring together more than 600 professionals at the Lisbon Congress Center for the World Tour Essentials Lisbon, the event that will bring together representatives of the great American company with business partners, to learn first-hand about its news. The initiative aims to be a meeting point for CEOs, technology managers, marketing professionals, e-commerce and customer service and is already receiving applications. If you are one of these professionals, don’t miss the opportunity to learn about the solutions that can help you increase the efficiency and profitability of your business, reducing complexity and automating workflows.

Four pillars for digital transformation

After all, how do you reduce complexity and automate workflows? Salesforce has defined a strategy with four fundamental pillars for digital transformation and helping companies become customer-centric organizations. Know a little about each one.

360 Client Platform

Customer 360 is Salesforce’s portfolio of products and services, the #1 CRM in the world, helping you save time and money, supporting business growth as a customer-centric company. This platform is the basis for creating a customer strategy in organizations. Salesforce cloud applications—Sales Cloud, Marketing Cloud, Commerce Cloud, and Service Cloud—run on a powerful, low-code platform, enabling businesses to innovate at the speed customers demand with features like AI and automation. integrated.

Over the last year, Salesforce has developed specific innovations by adding new features to the platform. The most recent announcement was the launch of Salesforce Web3, which aims to help companies create, manage and deploy NFTs (non-fungible tokens) in a sustainable and reliable way. With this technology, companies can connect Customer 360 with Web3 data to gain a holistic view of how customers interact with their brand in physical and digital environments.

Artificial intelligence

Over the past year, Salesforce has been particularly innovative in the area of ​​data and AI. At the heart of the data strategy is the Salesforce Data Cloud, “the intelligent heart of customer engagement,” because big experiences like AI must start with big data. Salesforce Data Cloud provides a hyperscale data warehouse so companies can connect, harmonize, and act on all their data in real time.

Salesforce Data Cloud represents a decisive step to avoid the fragmentation of information and improve the digital experience, connecting all data with functionalities that extract information from any source. Once the data is connected, Data Cloud harmonizes all data streams to create a real-time graph of customers for each individual at scale. Salesforce Data Cloud uses technologies like natural language processing and machine learning to understand user intent and provide personalized recommendations. This is how every part of Customer 360 becomes more automated, intelligent, and operational in real time.

In the area of ​​Artificial Intelligence, the most recent release from Salesforce was Einstein GPT, the first Generative Artificial Intelligence for CRM. This innovation works with the full power of the Salesforce platform, based on trusted customer data. Einstein GPT helps companies create trusted content and enhance every Customer 360 experience for their customers and employees.

Solutions by industry

Salesforce completed its portfolio of solutions by expanding the offer by sector. The company’s sales force also strengthened its organization and vertical specialization. These industries include 13 sectors such as financial services, telecommunications, media, healthcare, insurance, energy, and manufacturing. The latest addition to this catalog is Salesforce Automotive Cloud, with specific developments for the automotive, marketing, and distribution industries. With vertical solutions, companies can harness the full power of Salesforce, regardless of their industry, enabling them to quickly realize value. These solutions are created with experts to help clients modernize their businesses, save time, and reduce costs.

partner ecosystem

Salesforce is increasing the number of partners that have joined the group of resellers that sell licenses, thus increasing their business opportunities with the company. This is a step that will boost Salesforce’s market penetration, especially in the midsize area. The successful ecosystem, with more than 200,000 certified expert partners, supports Salesforce customers in their transformation from a customer-centric company to a “customer company.” In Spain and Portugal there are around 6,000 people in the ecosystem who have at least one certification and among all of them there are more than 16,000 certifications. This represents a growth of more than 30% in certifications and 35% in people who joined the ecosystem.

For more details on how your company can take advantage of Salesforce solutions, register for the World Tour Essentials Lisbon and join us on May 30.