HomeEconomyVisitors to Coldplay concerts accounted for 38% of total...

Visitors to Coldplay concerts accounted for 38% of total consumption in Coimbra

Payments made with cards for visitors who traveled to Coimbra, between the 17th and 21st, for the four Coldplay concerts, represented 38% of the payments in the city, announced this Friday the Sociedade Interbancária de Serviços (SIBS).

These data, according to information provided to the Lusa news agency by SIBS, represented a growth of 14 percentage points compared to the same period of May 2022, with the number of payments and withdrawals increasing by 28% compared to the same five-day period last year.

“Of the 28% total growth registered by SIBS Analytics, it should be noted that the growth of resident payments was 5%, while that of visitors was 105%,” he stressed.

Coldplay concerts boost billing in hotels and restaurants in Coimbra

According to the same analysis, carried out by SIBS in partnership with Coimbra Business School — ISCAC, the payments were made by 84% of Portuguese visitors and 16% of foreigners.

“Of the national visitors, those from the cities of Lisbon (31%), Porto (17%), Aveiro (12%), Leiria (7%) and Braga (5%) stand out. Of the foreign visitors, the Spanish (35%), the French and Brazilians (10%), the North Americans (6%) and the British (5%) stand out”, the note states.

Digital payment methods “continue to have stronger and stronger adoption”, with the MB mode recorded “a growth in the number of transactions of 96% compared to the same period” of 2022.

In the catering and accommodation sectors, “payments rose 86% compared to May 17 to 21, 2022”, with the same data pointing to a growth of 87% in restaurants and 41% in accommodation. The representation of the impact of the four Coldplay concerts in Coimbra, performed on four of the five days covered by the study and analyzed by the SIBS Analytics tool, also showed that 77% of the cards made transactions in a single day.

José Manuel Silva: Coimbra showed with Coldplay that it is prepared for big events

“Of the 23% of cards that made the payment in more than one day, 57% stayed two days in the city and 20% stayed more than five days. There were also those who stayed for three days (11%), while 6% of visitors stayed for four days “and only 5% were in the city of Coimbra for five days.”

Source: Observadora

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