Spotify wants to start selling concert tickets directly to the fans, a change from what is currently happening in which it directs users to sales platforms such as Eventbrite or Ticketmaster. The functionality is still in a test phasebut it is already attracting attention, information that was advanced by the specialized website Music Ally.
In an area called Spotify Tickets, it is already possible to find a series of available concerts, with the option to search for tickets. This area is described in a Google search with a relevant difference: “your place for live events, from creators you like, with Spotify box office”, in a free translation.
Since this feature is still in the testing phase, as a spokesperson explained to The Verge, it is possible to find concerts by artists such as Tokimonsta or Annie DiRusso, but only located in the United States. According to TechCrunch, the site already has a policy available, where it communicates the details of this service to customers, explaining that the streaming service will not set the price of tickets, since this information will be provided by the artists, promoters or venues. of concerts It is also indicated that a commission will be charged, which will be communicated at the time of purchase. This is, in fact, a common practice in online ticket offices.
This is a considerable change in the strategy of the Swedish company, which in recent years has had an area available to find live events, but where customers are directed to collaborating companies. Ticketmaster or Eventbrite have been some of the partners.
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Source: Observadora
