The customer is sovereign and is always right. Therefore, it is interesting to know the Preferences of Europeans when choosing a new car. Especially if we separate private drivers, who buy the vehicle they are going to use, from those who use the vehicle they have chosen but are paid by the company.
In the first quarter of 2022, according to data from Jato, the company’s favorite car was the VW Golf, a model accustomed to leading sales in the European market. However, this time Volkswagen’s most popular vehicle sold 25,011 units, leading the classification common much less progress than usual. In second place is the Citroën C3 (24,103), which is unusual to see so close to the lead, followed by the Peugeot 208 (23,407).
To finish the top 5 in terms of beauty, at least for Stellantis, the young group achieved the 4th and 5th position in the list of best sellers to companies, with the Peugeot 2008 registering 18,109 units, while the Opel Corsa wowed 17,752. New customers. Positions 6 and 7 corresponded to the Volkswagen Group, with the T-Roc selling 17,311 units, while the Skoda Octavia took 16,060, remaining 9th in the classification to be owned by the VW Tiguan (15,393). Closing the top 10 comes the Renault Clio (14,466), a model that until two years ago was the one that most rivaled the VW Golf for leadership, but now he is bothered by the different commercial position of Renault.
Surprise doubled in sales to individuals
If companies preferred the Golf, private customers surprisingly showed an “appetite” for different and more targeted cars. value for money. This is because, in the first quarter of 2022, the leadership was occupied by Dacia Sandero, with 38,917 units, a value 55% higher than the Golfthe leader in commercial sales.
The second bestseller was another Dacia, the Duster (24,941), as if to confirm the reasons that lead this construction company to lead sales to individuals and to be considered a milk cow within the Renault Group. The 3rd position was occupied by the Peugeot 208 (17,535), ahead of the VW T-Roc (16,621) and the VW Polo (14,998). Closing the top 10, private customers opted for the Opel Corsa (14,490), followed by the Renault Clio (13,735), Mini (13,688), Citroën C3 (13,486) and Peugeot 2008 (13,433).
Source: Observadora
