Ferrari is particularly excited about the launch of the Purosangue. In addition to the striking aesthetics, the 725 CV of the V12 and the traditional efficiency of the Italian brand’s chassis promise to make this SUV -in fact, it will be more of a crossover, since it is considerably lower than traditional SUVs-. being even 2.9 cm lower than the Lamborghini Urus, a benchmark in the segment. But the Italians are determined to do not take risks with the brand imagesimultaneously trying to raise the value of Purosangue.
The V12 engine is so far back that it’s practically a mid-engine.
The strategy to achieve these two objectives implies limit SUV to just 20% of total production, which is around 15,000 units/year. This implies that only 3000 Purosangue will be manufactured annuallya value that is far from the potential of the model that, given the demand, it could easily become the brand’s best-selling Ferrari.
Purosangue with a 725 hp V12 is the first Ferrari of the family
Limiting production will allow Ferrari to maintain its image as a manufacturer of sports cars, and not of heavier and bulkier vehicles such as SUVs, so as not to jeopardize the commercial success of the Maranello-based manufacturer’s coupes. But producing just 3,000 Purosangue annually means demand for the model will far outstrip supply, ensuring exclusivity that will only elevate the SUV’s image and value.. As there will be few Thoroughbreds and almost all are sold, if you want to become the owner of one of these coveted specimens, it is best to place your order as soon as possible. And I hope there is still time.
Source: Observadora
