After lowering the prices of some of its vehicles in China, which caused some discontent among customers who had recently purchased cars from the North American brand, Tesla today cut prices on select models it sells in the US and Europe. And the discounts are significant, ranging from €3,000 to €13,000, depending on whether it is a Model Y with rear-wheel drive only or the Model Y Long Range.
Tesla reported a 47% increase in production and a 40% increase in global sales in 2022, while the auto industry as a whole posted little growth or, in some cases, even a decline in the number of vehicles sold. Even so, analysts who had predicted that the sales of the North American manufacturer of trams would grow by 50%, saw their expectations disappointed, which caused a new fall in the value of the shares, which had already seen their price fall around 70 %. % from the end of 2021. The fact that the brand produced 440,000 vehicles in the last quarter of 2022, having delivered 34,000 fewer units, fed the theory that there was a reduction in demandalthough the manufacturer attributed this difference to logistical problems, derived from the export to Europe of models manufactured in China and California.
Model Y cheaper between €3,000 and €13,000
Regardless of the reasons that caused this price reduction, The truth is that national customers who until now had the most affordable Model Y (with rear-wheel drive only) at €49,990, could now purchase it for €46,990, that is, 6% less than the previous price. If this SUV exported from China saw the price drop by €3,000, the Model Y Long Range, which can reach the Portuguese market from China or Germany, has seen its price drop from the previous €66,990 to a much more attractive €53,990. They are €13,000 less (-19.4%), which is the biggest price reduction among the brand’s models in our country.
The Model Y Performance, the most powerful and expensive version of the American SUV, which arrived in our country from Berlin, required an investment of €71,000 until Thursday, a value that has dropped today to €63,990. The reduction of €7,010, a cut of 9.9%, makes Performance more attractiveespecially since it announces a range of 514 km between charges, a top speed of 250 km/h and the possibility of going from 0 to 100 km/h in just 3.7 seconds.
The Model 3 is repositioned and stands between €8,000 and €10,000
The Model 3, the sedan that was Tesla’s most popular model for a long time, partly because it was cheaper than its “brother” Model Y (the SUV with which it shares the chassis, mechanics, and battery), had its most accessible version. to be offered €5,000 above the price charged for the Model Y. This slippage in positioning has now been revised, and just as the Model S is always cheaper than the Model X, all Model 3s now require a smaller investment than the Model Y. Hence the Shaft Drive Model 3, which until yesterday was offered for €54,990, is now being sold for just €44,990, a Reduction of €10,000 (-18.2%), more substantial than that operated on the equivalent Model Y, which was only 6%.
The Model 3 and Model Y offer discounts between €3,000 and €13,000. Model S and Model X prices have not changed
Sold so far for €62,990, the The Model 3 Long Range now costs €52,990in another cut of €10,000 (-15.9%), while the The Model 3 Performance saw the price drop from €67,990 to €59,990, minus €8,000, which is equivalent to a reduction of 11.8%. Interestingly, and contrary to what happens with the Model Y, whose versions can be shipped from China or Germany, all Model 3s that arrive in Europe come from China, since Berlin has not yet started producing the Tesla sedan.
Same with Model S and Model X
In this day of big price reductions, There are two Tesla models that were left out of this discount race. Precisely the ones that launched the brand, the Model S sedan and the SUV on the same platform and with the same mechanics and batteries, the Model X. These are also the models that were the subject of a remodeling interior, which arrived on the market almost simultaneously with the Plaid version, with three motors (two in the rear axle) that add up to 1020 CV.
The Model S is now only available in two versions, the standard (called simply Model S, like the 3, the Y and the X) and the Plaid, the first proposed for €116,990 and the second for €141,990. The Model X demands a little more from the customer’s wallet, €125,990 and €145,990 respectively.
If the announcement of price cuts is well received by customers, it traditionally does not go down well with investors, so the reaction of the North American stock market was immediate. After closing yesterday at $123.52, Tesla shares opened today at 9:30 am local time to trade at $116.55, down 5.7%. Throughout the day they began to recover and, at 13:13, they were already at $121.19, mitigating the losses.
Source: Observadora
