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Business from Japan: Mazda takes 9,900 euros off the electric MX-30

Mazda has the MX-30 as its only exclusively battery-powered (BEV) model. Like the tram, The biggest weakness of this model is the fact that it has ungenerous autonomy.But as a car there is little to highlight, since the Japanese SUV has an attractive style, solid construction and materials that are pleasant to look at and touch, immediately transmitting a feeling of quality as soon as you get on board. And all these virtues mean that the autonomy of the MX-30 is no longer such a serious defect, since the brand carried out a radical price reduction, removing €9,000 the amount previously required in the range access version (and an additional €900, if the customer opts for a Credibom financing contract).

Therefore, at the end of this year, The MX-30 can be purchased by individuals at prices starting at €26,900. For companies, this “Japanese business” is even more attractive, since in this case the values ​​start below 22,000 euros, result of the deduction of 100% VAT. To this we must add other tax benefits, such as exemption from paying the IUC and regional taxation.

Limited to stock existing (150 units), this campaign, which will be valid until the end of 2023, It takes the MX-30 from a relatively expensive proposition to one of the cheapest alternatives on the market, as far as electric vehicles are concerned. And this leads the Commercial Director of Mazda Motor of Portugal, Paulo Ribeiro, to anticipate a good reception from consumers. “We are convinced of the success of this new campaign, in which we redouble our efforts and put the value of acquisition [do MX-30] below that of the vast majority of proposals that our competitors have the market, even for vehicles in segments lower than that in which the MX-30 EV is inserted,” said the person in charge, at the launch of the promotional action.

To give you an idea, the Dacia Spring – the BEV most sold to individuals in Portugal – is currently sold starting at 22,050 euros in the Extreme 65 version (VAT included), which means that the difference that separated it from the MX -30 was drastically reduced. especially if we take into account that, as standard, Mazda “puts much more care” into the equipment. And let us remember that the Romanian tram, in addition to being smaller than the Japanese SUV, announces a very similar autonomy. While the MX-30 travels about 200 km with a full charge of its 35.5 kW capacity battery, the Dacia has a 26.8 kWh battery that allows it to advertise up to 218 km of autonomy between charges. which offers much less power (48 kW/65 HP versus 107 kW/145 HP).

Source: Observadora

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