In addition to being the first manufacturer to invest heavily in battery electric vehicles, Tesla has a number of other characteristics that differentiate it in volume from other automakers, such as the lack of a public relations office and the fact that it does not have one. . Do not use advertising as a way to promote your vehicles, brand news and promotions. Public relations does not exist yet, but The battle against advertising fell to the ground with the first ad published on YouTube.
In the announcement, which you can see below and which was shared on X (formerly Twitter), the North American construction company highlights the technological potential of its modelsremembering that Tesla has more than 1 million vehicles in circulation, of which it knows their position, the speed at which they circulate, the pressure applied to each of the pedals, as well as the adjustment of the seat and the steering column. You also know at what instant (millisecond) a given collision occurred. and unleashed each of the airbags, He also has images of where the other vehicles involved in the collision were.. Which can be used in defense of the owners of the brand’s models.
Tesla YouTube ad + link to website for test drive. pic.twitter.com/qp9WAfACTL
—Trevor Scott ????☠️????????? (@Espacio_Taz) November 15, 2023
And like every ad has an objective, Tesla’s ultimately has an objective. link which allows interested parties to schedule a Driving test 30 minutes of a Model 3, S or
It is good to note that Tesla In 2017 it negotiated only 103 thousand vehicles, but just six years later it expects to reach 1.8 million units, a growth of 747% in sales.which resulted in an even greater increase in production capacity. And it is the need to sell growing manufacturing capacity that led the North American manufacturer to apply discounts. – creating enormous pressure on competitors – and now, advertising. And everything indicates that public relations could be in the pipeline.
Meanwhile in Japan… an entire wall of @Tesla advertisements in the garden of Haneda airport.$TSLA #TSLA @Elon Musk #テスラ @teslamotorsjp https://t.co/jsABV4H8gA
– SE Robinson, Jr. (@SERobinsonJr) March 22, 2023
Tesla maintains its S3XY range, with the Model S, 3, X and Y, but prepares for the end of 2023 the start of deliveries to Cybertruck customers (scheduled for November 30) and Semi, the tractor for semi-trailers that has been tested for several months by reference clients and with, apparently, good results. Interestingly, the van and truck are expected to be among Tesla’s most profitable models.
Source: Observadora
