Four YouTube tips for creating good video podcasts

In recent months, the platform Youtube Interested in facilitating content generation with the format podcast on your site. An example of this is that a tab dedicated to this type of content is currently being developed. videos which is not active yet.

in the first months of the year 2022 yearVideo service Google Offered funding $50,000 for individual podcasts and up to 200,000 and $300,000 to finance networks podcastAn additional sign of the platform’s interest is the promotion of this content as part of its offering.

However, economic resources and exposure Web That’s not the only way YouTube is looking for creators content to improve the quality of their production. That is why the platform has prepared a special document called “Podcasting Youtube” with tips and useful information podcasters or users who are interested in starting the generation of videos platform.

Find the why and differentiate the content

Especially when you start creating contentBut it also applies if the user is looking for a new way to generate an audience from other platforms, Youtube indicates that it is important to find the cause.

“What’s your goal in starting a podcast on YouTube? (…) What is your ideal audience? What do you want your audience to get from your content? What unique value can you offer?” indicates document Made by Platform. According to him websiteThese questions are just some of the considerations you need to make to get started podcasting from the video.

In addition, it also encourages users to generate differentiation content From initial visual suggestions such as a banner channelHave an attractive profile picture, logo or avatar, create a short video trailer to the audience Know what to expect from the channel and ultimately organize each video playlists which can facilitate learning customers.

Use Google and YouTube tools to get to know your audience

In addition to being updated on the policy Youtube For content publishing, an important resource for content creators. contentAbout podcasts or not, that is information About the audience that interacts with the videos of the channel or the content of the platform in general. Tools for this Google Trends i YouTube Analytics They are helpful.

In the case of Google Trends, this platform will allow content creators and those who aspire to be able to monitor topics that are currently trending in their country or region to inspire them to generate content related to any of them.

If a person has already started generating video podcasts, you can see his content statistics in YouTube Analytics, where you can even find terms. Search That made people find your content. This can be a great help when choosing titles videosConfigure keywords and decide on the aesthetics of your videos to connect better the audience.

Content presentation is a priority

as creators contentUsers should give importance to how they present their videos the audience starting with the way in which Sketches. According to YouTube, they should accurately represent the content, have brightness, high contrast, and place a logo or differentiator in the corners.

Another way to present episodes is to give more information About the content, both in the title (including the episode number) and during playback chaptersThe YouTube option focuses on the location and separation of topics discussed during each video.

Likewise, using clips from episodes to pack them into smaller formats podcast Long duration is the way to capture attention the audience You don’t want to deal with more than an hour of videos. These should be differentiated, shorter, positioned a playlist Different and create an effective thumbnail and header for generating interactions.

Using the Live, Premiere and Shorts features

According to YoutubeContent can also be generated via Live and Premiere functions, which differ by type. interaction which occurs during the transmission of the episode. The first is understood as a real-time transmission that not only allows for a closer dialogue the audience but also to collect money through Donations.

On the other hand, the function premiere has the peculiarity of publication planning a video Already recorded, but treat it like a live stream with real-time chat where the creator can interaction Communicate with your audience through messaging.

The shortsOn the other hand, it is a convenient way to promote the content of the episodes clips In an even shorter and edited format vertical. In this way, an audience with less time to interact with the content will be able to get an idea of ​​the topics covered. episode complete.

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