Who walks into town expecting to hear”Dream of para-para-paradiseYou know well what it’s for, because advertising doesn’t even see it. In the streets of Coimbra there are no billboards announcing Coldplay concerts, nor billboardsnor movement that denounces that four concert dates were sold out (May 17, 18, 20 and 21) in a few hours.
“All shows have a marketing plan, which works to sell tickets. As soon as the tickets are sold, the advertising plan is suspended”, answers Álvaro Covões, from Todo es Nuevo, the promoter responsible for the concerts of the British band in Coimbra when the Observer asks him about the absence of mention of the concerts. disconnected. “There will be, of course, signposting for accessibility to the parks, the transportation network that has been created, the four lines that will serve the city,” he adds. While the verb is practiced in the future, let’s talk about the present: the center, the city of students, the only determining factors are related, for the moment, to the implementation works of the Metrobús system (Metro Mondego) or the long lines to buy the outfit at the last minute: on May 19 the Queima das Fitas de Coimbra begins.
The influx of Coldplay loyalists may seem inconspicuous, but it’s happening. António Pinto, 51, a TVDE host, has been transporting fans of the British band since Monday. “Younger people, who have classmates studying here, take advantage and come earlier,” he tells the Observer. Demand has increased and expectations are high. “We hope to do more [dinheiro] than on normal days. It is most likely that [tarifa] dynamic because there will be many requests and there will not be enough TVDE to meet so many requests”, he says. “I know some co-workers who come here these days, from Aveiro, from Lisbon”, he informs, taking advantage of the fact that, contrary to what happens with taxis, there is no district limitation for drivers of this type of vehicle. “Yet,” he launches.
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Source: Observadora
