In the summer of 2018, when William Carvalho left Sporting and signed for Betis after an agreement between clubs not to leave Alvalade at zero cost after the wave of unilateral layoffs in the Leon team, Betis and Sevilla had ended a season in the who argued until the end for the qualifying places for the Europa League with the first in sixth and the rivals in seventh. In the season that followed, it was Sevilla who prevailed. In 2019/20, even more -and the Sevillians not only reached the Champions League but also won another Europa League while Betis tried to escape to the last places.
From there, and little by little, reality changed. It is true that, with Julen Lopetegui at the helm of the team, Sevilla still returned to the Champions League before a season in 2022/23 so unsuccessful that even the coach was dismissed. Instead, Manuel Pellegrini launched a project that regularly placed Betis in European competitions and to play football well. The results, these, are transversal.
In an action promoted by Eleven Sports, Ramón Alarcón, business director for Andalusia as a whole, explained how this growth has been reflected in the rise of Betis to various levels: 18% of Spaniards, out of a total of 6.8 millions of people, places the club as one of their three favorites in the country; the brand climbed to 43rd strongest in football; membership increased to 75,000 paying members; growth in social networks is 30%/year being the fourth Spanish group in terms of commitment; Benito Villamarín was third with the most assists in LaLiga in 2021/22; and a new Sports City is planned that will be one of the largest in Europe, with 14 fields in 51 hectares, much larger than those that clubs like Real Madrid (30 hectares) or Barcelona (16.4 hectares) have today. .
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Source: Observadora
