A “radical change” in the product, in the type of clients, in the type of market and, above all, in the brand. It is the goodbye of the Portuguese startup Rnters —which created the Pinheiro Bombeiro project— and which ceases to exist to say hello to Flecto.
However, the vision remains the same. This is endorsed by Guilherme Guerra, general director of Flecto who was already leader of Rnters, and for whom the change is the “rethinking of consumption for a more sustainable future”. The objective also remains unchanged: “Continue to be a viable purchase alternative”. What? When renting almost any type of product. However, now it is no longer just anyone who can “advertise” the objects they have at home collecting dust. From this Wednesday, only companies will be able to rent their services and products.
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Source: Observadora
