Organizations working in the area of blood cancers have launched a campaign that aims to “break the silence” about these diseases, raise awareness of the importance of timely diagnosis and call for blood donation, it was announced Monday. .
With the theme “Silence”, the national campaign returns for the second consecutive year to the streets of the main cities of the country, where it will illuminate the most emblematic monuments, with the aim of raising awareness about hematological tumors, the organizations said in a statement. .
The campaign, which marks Blood Cancer Month, is launched by the Leukemia and Lymphoma Patient Support Association, the Portuguese Leukemia Association, the Portuguese Leukemia and Lymphoma Association and the Portuguese Society of Hematology, in collaboration with the pharmaceutical company Janssen , and aims to “Literacy about hematological tumors and the importance of timely diagnosis”.
Developed in traditional and digital media, the “Silence” campaign will be spread throughout outdoor in the street and with actions on social networks, the novelty of this year being the call made in the WhatsApp by each of the partners to their contacts, for blood donation, waiting for “the wave of solidarity to grow”.
With a “bold image” and the word “silence” written in “blood”, the posters appeal to information: “Blood cancers are diseases that usually evolve without warning. Find out.”
For the last days of the campaign, the promoters once again challenged the municipalities to illuminate their most emblematic monuments in red, joining the #setembrorubro campaign, to which twenty municipalities joined last year.
Taking into account the need to increase the national blood supply, Janssen announces that it will carry out a blood donation action in Lagoas Park, in the municipality of Oeirasand will challenge other companies to join this movement and carry out similar initiatives.
In the statement, the patient associations assure that these diseases cannot be forgotten and explain that they have joined the initiative to “awaken society on the subject.”
“We owe it to patients with blood cancers, but also to caregivers and family members indirectly affected,” they stress.
Source: Observadora
