Fashion, hospitality, plus food and drink, for a luxurious experience that doesn’t start or end in the changing rooms. In fact, the purpose here is to demonstrate to everyone, in a see and be seen with visits to South Korea, where in 2021 Burberry embarked on an immersive pop-up that brought the best of its outerwear and its Thomas’s Cafe to Jeju Island, or to Miami, where Fendi coffee was unveiled in pop-up format. up until early May. This is not to mention a series of similar experiences that have since fallen by the wayside, in a post-pandemic balance. After the closure of the Dior cafe in Tokyo, the House The French are once again venturing into this segment, now with the newly opened Monsieur Dior restaurant, in the midst of montaigne avenue, in Paris. But there are more recommendable stopovers to comfort the stomach surrounded by art, design, sophistication and, of course, a parade of no less photogenic dishes. Take note of some suggestions.

mr dior

Dior. Paris

Let’s call it Le Restaurant. Or, for a slightly more elaborate version, Monsieur Dior, the brand new address installed at number 30 of the mythical Avenue Montaigne, in Paris. Christian Dior’s appetite was not only for haute couture, who presented himself as a gourmand, giving free rein to the elegant art of gastronomy, no less complex than a timeless dress. Simplicity and elegance guide the rhythm and creativity of chef Jean Imbert’s work, who is accompanied by Antony Clémot on this adventure. Needless to say, the codes of the famous House French is revealed in each menu. The dishes reflect the brand’s history and the founder’s favorite recipes. And because the eyes are the first to devour them, take a look at René Bouché’s portrait entitled “Christian Dior at the table”, at Guy Limone’s pictorial composition or Claudia Wieser’s mirror.

Bulgari Ginza Bar and Il Café Bulgari

Bulgarian. Tokyo and Osaka

In 2008, perhaps few expected the hyper-fast growth of Asian markets and the rise of a lifestyle that allowed Bulgari’s pioneering restaurant in the Ginza neighborhood to fill up any day of the week. Between Rolls-Royces in the garage and hundreds of thousands of watches on the wrist, regulars at exclusive destinations like these would finally see other brands give up on investment in the sector. Coming in 2022, the Ginza Tower where the brand’s flagship store is being built hosts Il Ristorante – Luca Fantin (in position 18 of the 50 best Asian tables); the Ginza Bar, for a drink at the end of the day; and also the Bar La Terrazza Dom Pérignon, for an experience in the open air, in the heights. In Osaka, check out Il Café Bulgari, in the well-known Umeda Hankyu shopping complex. By the way, hitchhiking at the Bulgari hotel chain can have other tasting experiences around the world, whether in China or Italy.

gucci osteria

Gucci. Florence, Beverly Hills, Tokyo and Seoul

An Osteria with the finger of star chef Massimo Botura. Or several, because since its debut in Florence in 2018, the concept has spread throughout the world. From the US, for a Beverly Hills experience (from the store’s rooftop on Rodeo Drive), to Asia, with two tables on the menu: Tokyo and Seoul. In any of the coordinates, the spirit of perfectly translating Italian culture throughout the world is followed, keeping the gastronomic experience true to the attributes of the brand. The melody is as cosmopolitan as it is intimate. Simply choose your destination and enjoy the atmosphere and menu, tailored to each address. An oenological experience in a castle? He also drives.

Le Café V and Sugalabo V

Louis Vuitton. Osaka and Tokyo, Japan

It was in February 2020, with the darkest effects of the pandemic just around the corner, that the first French Louis Vuitton cafe and restaurant opened its doors, inside the maison’s impressive store in the Osaka Midosuji building, in Japan, with the firm Jun Aoki & Associates workshop. Le Cafe V was born in collaboration with the well-known chef Yosuke Suga, on the top floor of the building, with a Cocoon Room, as well as a bar and a terrace. The space also hides the secret entrance that guarantees access to Sugalabo V, the exclusive restaurant signed by the same chef, also located inside the flagship store. The concept has since spread to the brand’s Tokyo store, Louis Vuitton Ginza Namiki, with Peter Marino joining the team responsible for this imposing architectural asset.

Beige Alain Ducasse

Chanel. tokyo

Kitchen heavyweights are back on the scene, now joining forces with Chanel turf. It is under the emblem of chef Alain Ducasse, in the famous Ginza district, in Tokyo, that Beige reflects the legacy of the historic French maison —the iconic tweed present on the seats and cushions is not lacking and luxury is breathed, reigning in light, natural tones, neutral tones and a warm atmosphere in the midst of the urban bustle. Executive chef Kei Kojima joins the team at this outpost in the Japanese capital, at the same address as the brand’s store. The signature menu costs 190 euros. In the wine chapter, it has at least 400 references.

blue box coffee

Tiffany and company New York

Holly Golightly would have loved to have breakfast here and the truth is that the Blue Box has become one of the most popular places in the Big Apple (it is said that the waiting list was up to a month), but in the meantime, as the Tiffany and Co jewelry flagship store building was suspended as a result of major remodeling and expansion works. The project is still underway, and it is estimated that soon the sky blue corner will be able to reopen its doors in a sophisticated complex of steel and glass that grows in Midtown, Manhattan, at 727 Fifth Avenue. There are now 11 stories visible in this structure by Shohei Shigematsu and Jake Forster, whose interiors will be designed by Peter Marino Architects.

Bar Luce and Ristorante Torre

prada. Milan

It is in Largo Isarco, in the south of Milan, that Fondazione Prada suggests at least two places to stop for a break that is as creative as it is gastronomic. It was 2015 when, right at the entrance to the space, Bar Luce appeared, an attraction with the Wes Anderson stamp, tailor-made for lovers of the director’s aesthetic but also of a typical Milanese café, adding, if you will, a Light inspiration of Mad Med retro style, between formica, cocktails and pinball machines. Upstairs, on the sixth floor, and with a view of the city, a typically Italian alternative, guided by chef Lorenzo Lunghi: the restaurant Tower.

Cafe Kitsune

Kitsune house. different continents

In New York or Doha, in Beijing or Paris, without forgetting Jakarta or Kyoto. The list of signature coffees from Maison Kitsuné (the brand created by Gildas Loaëc and Masaya Kuroki, at a crossroads between France and Japan), is generous and allows an authentic trip around the world in a fresh, comfortable and intimate style, and here the Mór The protagonist calls out to the cafe and invites you to slow down and park for a moment at one of the brand’s addresses, unless you choose to participate in a roasting workshop, which can also happen. With a cup between his fingers, all he needs to do is decide between an espresso, a macchiato, an Americano, a latte, a cappuccino, a dirty, sliced ​​chai, or a mochaccino.