Entering the final stretch of summer 2022, the international fashion press seems to be unanimous: the reign of white wedding dresses may be slowly coming to an end. Welcome to the era that yearns for more authenticity in social networks, in the media, in the way we relate to the world; yes, she too has touched the multi-billion dollar wedding industry and painted it pink, yellow and (let’s all be amazed) black.

It’s not that shocking. In 1997, Sarah Jessica Parker once wore black to marry Matthew Broderick, and the more superstitious might even suggest that the bold choice brought the relationship to its silver anniversary. More recently, in 2020, actress Chloe Sevigny chose to wear black with a model who hugged her pregnant belly when she secretly married Siniša Mačković.

What is, yes, new in this? wedding season is the explosion in the search for these bold and dramatic alternatives. In the fall of 2021, CNN Business reports, Google searches for “black wedding dresses” were higher than searches for “white wedding dresses.”. On UK Pinterest, searches for dark models increased by 85% between May 2021 and the same period in 2022, The Guardian notes.

But there is more evidence, according to the New York Times, that shows that women are abandoning white: a study by the Etsy sales platform shows that interest in black wedding dresses. up to a staggering 223 percent when comparing the period from September to November 2020 with the same time window in 2021.

“Brides of this generation are very concerned about visibility online of their weddings,” said Anastasia Stevenson, fashion designer and wedding planner, to the American newspaper. “They need to do something different to stand out from the hundreds of thousands of people. publications [no TikTok e no Instagram]”. Furthermore, the Pew Research Center suggested that, for a generation in which living in a common-law relationship is more common than getting married, the idea of ​​a white wedding dress, which symbolizes “purity”, is beginning to be obsolete.

Apart from studies and research on search engines, the Fashion Brit has already made it a point to name this season’s standout trend. He ditched black and yellow (worn by British model Lola McDonnell in June) and chose pink as the winner. “Traditional white wedding dresses are outside and the brides more Cold to accept appearance pink colourthat make them feel ’empowered, sensual and feminine’”, writes the journalist Alice Newbold, after speaking with several women who opted for the romantic tone.

Among them, the art director Anna Rhodes explained that there were never any doubts, it was a wish she had since she was a child. She chose the model from Cecilie Bahnsen’s Spring/Summer 2022 collection as soon as she saw it walk down the catwalk, with puffed sleeves, a fabric as light as a cloud, bare back. She put on a pair of Jacquemus Manosque sandals and finished the Look wedding dress with polka dot veil by AM Faulkner, which brings us to another trend of season.

The beauty of accessories

In accordance with Fashion british, in a piece dedicated entirely to the “bust” microtrends of the year, it is suggested that the break that has postponed so many celebrations due to the pandemic has boosted the creativity of brides. Dramatic sequins, lace veils, maximalimo, pearls, bows, hidden embroidery and many colors. That’s what we saw this season when it comes to accessories. And Instagram is full of good examples.

Veils that are not veils

Veils like the Rhodes, short and fun, are among those chosen by the most unconventional brides. Polka dots are popular elements, but there is also a higher demand for fishnet-style proposals, blindfolded. It is a more discreet approach, acting as a veil without actually being a veil. An example of this was the election of Bettina Looney, stylist Y personal shopper with more than 144 thousand followers on Instagram, highly praised by the same fashion magazine.

secret embroidery

“We have come to embroider secret messagesdates or initials at the request of brides for a number of years, but we have definitely seen an increase in requests as couples look to personalize their wedding day,” says Kate Halpenny, wedding dress designer, to the Fashion. East boom in embroidery orders was driven by the personalization trend. Grooms want to find new ways to personalize their parties with attention to detail, from clothing to decorations.

idyllic gardens

If classic white canvas tables were once an obvious choice, the trend now calls for patterned tablecloths, wild flowers in different vases, cutlery made from unconventional materials, hand-painted menus, textured plates. “We see more and more maximalism in decorations, especially inspired by idyllic gardens”, comments the wedding planner luxury Catherine Bradfield. the mega man of influence Britain’s Lucy Williams, who got married in June this year, followed this path, opting for a yellow and white striped towel.

In Portugal, the content creator Mafalda Patrício shared with her Instagram followers the table where she received the guests, with a red and white striped tablecloth, cloth napkins with personalized embroidery for each person, fresh and natural flowers. Blue and white porcelain plates.

Colorful bridesmaids, pearls and fresh flowers.

Of all the novelties in the wonderful world of trends, the one that benefits the bride’s friends the most is a far from so scary dress code matching for bridesmaids. Although the tradition of all bridesmaids dressing the same has never been as expressive in Portugal as it is, for example, in the United States of America, international fashion is moving so that each one wears what she wants —and The more colorful and contrasting the options, the better the final effect of the group.

A pearls they appear this season with a modern twist, whether embedded in headbands, sewn into the dresses themselves, or even as Camille Charrière wore them to delight her followers: in her hair. already in the hands of influential peopleyour flower arrangements they were inspired by these idyllic garden decorations and appear with only one type of flower (as opposed to mixed botanical species). Fresh flowers are preferred.