Lego
Colombo Center, floor 0 (Lisbon). Monday to Sunday, from 10:00 to 00:00
It is the first certified store of the brand in Portugal and the largest in Western Europe, more than enough reasons to discover the new Lego space. It is 550 square meters full of the famous colored bricks that are now celebrating 90 years of existence, an immersive physical and digital experience where it is possible to discover mosaics and unique 3D models inspired by Portuguese culture or the city of Lisbon.
There is a table narration where children and adults can look behind the scenes of the brand’s design process, through interactive screens that broadcast interviews, as well as a customization studio with a thousand and one possibilities to create a mini figure, choosing heads, hats, torsos , legs and accessories. . .
Filled with large-scale iconic figures and game boxes from Star Wars to Harry Potter, the new LEGO store also hosts building challenges, regular events and gives fans of the brand the opportunity, after registering, to gain access to last News. hand.
Zara
Rua de Santa Catarina, 160 – 168 (Porto). Monday to Sunday, from 10 a.m. to 8 p.m.
It opened in 1988 and was the first Zara store in Portugal and the first outside of Spain. Six months after some remodeling work, it reopened to the public this month in a larger, more technological and sustainable space. There are four thousand square meters, spread over three floors, with an offer for men, women and children, where you can find exclusive commercial areas of this address such as the sportswear collection for men, a corner of footwear and accessories and also a line of women’s lingerie with limited pieces, all with the right to a personalized service.
With a decoration marked by light and details in white, microcement, stone, wood or metal, the shopping experience is as intuitive as it is digital. Right next to the entrance, a QR code shows the map of the space and lets you know all the services available, while through the brand’s mobile application it is possible to locate a particular piece in the store, check the stock, reserve a tester before using it or even pick up what you bought online in just two hours.
The customer will be able to pick up the order autonomously, thanks to a robotic silo, and in the same place, they will also have the possibility to immediately recycle the cardboard box or donate clothes, depositing them in a container managed by the Portuguese Red Cross.
victoria’s secret
NorteShopping, floor 0 (Matosinhos). Monday to Sunday, from 10:00 to 00:00
It became famous for its skimpy lingerie and annual fashion shows featuring top models nicknamed angelsAt the age of 45, Victoria’s Secret opened its first store in Portugal, after occupying a small space at Lisbon International Airport.
In an elegant and feminine space painted in shades of pink, where the good lighting and several framed mirrors stand out, the shelves are filled with iconic collections from the North American brand, such as Dream Angels, Very Sexy, Body by Victoria or T-Shirt. , but also pajama lines, accessories such as bags and wallets, fragrances and body creams.
Behind the counter you’ll find specialist underwear consultants ready to help you find the ideal model for your body type. push upwith stuffing or air, here the intention is that each client has a personalized and free bra fit and knows in depth all the brand’s offer, which promises to adapt to each female curve.
Source: Observadora
