Apple will have its own search engine like Google

In 2018, there was an opportunity to do so Manzana had its own search engine, but recently rumors have surfaced again as the company wants to grow its advertising business.

According to Apple sources, the company is working to add search features to this tool light on the ground i Siri suggestions in iPhone i MacWhich will help improve voice assistant responses.

The mentioned project will be balanced by increasing advertisements in the store Application storeBecause advertising is the main point of monetization of a site like yours Google, Bing, Yahoo or DuckDuckGo.

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The way to Apple’s search engine

The start of these rumors was four years ago, when the company bought a news startup called laserwhich was founded by a group of engineers Google.

co-founder, Srinivasan Venkatachari, Took command as director of search group Manzana and had at least 200 employees responsible for developing the features light on the ground and Siri suggestions.

As this department grew, some of the workers who joined came google search, Which has fueled rumors of possible search engine developers iPhone.

All the while, there were rumors about a possible acquisition Manzanafrom DuckDuckGo for 15 billion dollars. This search engine is the seventh most used in the world, but it has a strong privacy policy to match Cupertino.

However, in the panorama of creating a search engine, Apple will have an agreement that the search engine Google By default SafariYour browser, so they question the suitability of this type of project, because the alliance means receiving 3 or 4% of the total revenue of the company created by Steve Jobs, receiving between 10,000 and 15,000 million dollars.

Then, Apple and media sources claim that it could take “at least four years” more for the company to develop its own search engine, as it does not have a high level of progress at this time.

In between, The Information says it can “enhance searches in Apple Music and the App Store” and help “generate data for Apple teams developing apps that use natural language processing, such as translation apps.”

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The most commonly used search engines

If this plan is implemented, the company will enter an area where it is widely dominated Google It has long been the world’s most used search engine with a 92.07% share.

For the rest of the platforms there is a small space where Binginstrument Microsoft, It is in second place with 2.44%, followed by Yahoo! by 1.62% and Baidu by 1.49%.

Numbers that are very similar in South America. Google has 96.31% of users, followed by Bing with 2.46% and Yahoo! by 0.89%.

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