Shakira, Maluma and Bad Bunny on the list of the most famous Latin singers on social networks

Since 1965, Musician’s Day has been celebrated every November 22 Latin America It is one of the most influential regions in this industry, especially for the urban genre.

Social networks have been a way to discover talent around the world, from videos and songs going viral on various platforms to influencing other genres and the way music is marketed today.

TikTok

The app has a direct connection to music, to the extent that what goes viral there influences other platforms, facilitating the search for artists and singles, even though it produces content that has little to do with songs.

Among the most used audios on the social network right now are some Latin singers. Who and Yandel They are in the top 10 with their song Besos Moja2 with over 162 million views.

Raw Alejandro and Baby Rasta They also had significant growth with their single Punto 40, which has already reached over 124 million views. but Ozuna and Fade They recently hit the Top 50 with Hey Mor, which has surpassed 91 million views.

But during 2022, there were other viral phenomena like Shakira, who created trends with more than 1.7 billion views thanks to her #TeFelicitoChallenge or trends made by independent rappers. Kay Lynchwhich went viral with his audio ‘Reloco papi reloco’ reaching 20.4 million views and becoming a springboard for his exposure on other music platforms.

There are other success stories Malumawho used the app for his song Nos comemos vivos con Chencho Corlon And that thanks to the single in June, it has reached more than 571.8 million views. also Carol G.who is one of the most followed Latin artists with 40.8 million followers and 212 million likes.

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Instagram

The influence here goes much further, as beyond the songs on Reels, artists create a much stronger community through the content they share in their daily lives, tours and marketing campaigns.

The top 10 most followers are:

1. Shakira: 77.3 million

2. Camila Cabello: 65.6 million

3. Anita: 63.3 million

4. Maluma: 62.8 million

5. Carol G: 57.7 million

6. Jay Balvin: 52.7 million

7. Lele Pons: 50 million

8. Bad Rabbit: 44.1 million

9. Daddy Yankee: 46.7 million

10. Gustavo Lima: 43.9 million

Youtube Music

Latin music has an important place in the music app, even in the US market. Bad Bunny, Shakira, Raw Alejandro, Carol G and Bizarrap They are the ones who lead the list of this platform.

Songs like Titi Asked Me, I’ll Be Beautiful, Provenza, Congratulations and Session 52 with Quevedo are part of the top 10 on the global charts and what it sounds like USA.

Youtube

As for the platform, which is entirely for video, bad bunny Has a wide domain thanks to his album summer without you which started in May of this year. Since that month, it has amassed 304 million views, but some songs from this album stand out, such as Me porto bonito with 504.4 million and Ojitos lindos with 197 million.

Apart from the big names like Carol G. i strangeThis application opens the door for other artists who start their careers like the Colombian thing blessedWhich has topics like Instagram, Global Trend and Quien TV with 80 to 100 million reproductions.

Argentine rappers also appear Duke i littlewhich has several songs over 100 million views.

And finally, the phenomenon was last year Fadewho has collaborations with famous artists of the urban genre such as Ozuna, Carol G. and MalumaExcept for viral songs Ryan Castro and Mora with which it exceeds 200 million views.

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