A year ago, the keys to the Amazon “kingdom” changed hands. Jeff Bezos left the direction of the company he founded in 1994 and that would become one of the most valuable technology companies in the world. It was up to Andy Jassy, until then at the head of the cloud infrastructure company Amazon Web Services, one of Amazon’s revenue engines, to receive the testimony and succeed the company’s founder.
Almost a year later, Andy Jassy officially took over as CEO on July 5, 2021. The North American executive is now facing different challenges than those initially foreseen. If the return of Amazon customers to pre-pandemic habits, and consequently the slowdown in the pace of online shopping, was already beginning to emerge as a challenge for the business in 2021, even time would prove this question right. And to this normalization of habits, other challenges were added: the escalation of inflation and the return of the war to Europe, with the invasion of Ukraine by Russia, on February 24.
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Source: Observadora
