It’s no coincidence that the Salesforce platform leads virtually every market in which it operates. Its highly specialized team, with in-depth knowledge of the business world, allows it to create innovative solutions for the most diverse management and CRM needs. On the other hand, the close relationship with the client is, in itself, a motor for the creation of new functionalities and updates.

Company and consumer, a close relationship

E-commerce continues to grow, bringing new opportunities every day. But this growth, on the other hand, also brings new challenges, such as the frequency and time in which an ad must appear for the same user. For example: if we know how to identify that a certain person is looking for a certain product, we have to know when he has already bought it and get the same ad to stop appearing in his navigation. Under penalty of damaging our image and, what is worse, of making a useless investment. This is where Salesforce platform integration solutions become indispensable. Above all because, in the era of personalization that we live in, the consumer expects the brand to know him to the point of knowing what he is looking for now. It doesn’t matter that you know what he already has.

Tell me where you’ve been and I’ll tell you who you are

The consumer can be on any platform. In fact, you can be in almost all of them at the same time because the devices you use are the same for work or leisure. Salesforce omnichannel can integrate all data from all platforms generated by the same consumer. Thus, it transforms this information into empathy, paving the way for a healthy multiplatform and omnichannel relationship. Do you want something better? So keep reading this article for more Salesforce superpowers, and don’t miss the final roundup.

I know who you are

What do you know about your client? Do you still believe that consumption habits are stable? Today everything changes at a dizzying speed and it is always necessary to be aware of what the consumer wants and is looking for. Having a 360º vision of the client, knowing their trajectory and trends is key to the success of a company or brand. And this is one more possibility that Salesforce offers, by placing the customer at the center of the business and not as a transaction. This is the only way to personalize a sale, make a customer happy and ensure their loyalty.

Are there superpowers?

So far, this article has told you about the superpowers that Salesforce can create in your company and offer to your team. And the practical application of these superpowers should happen as simply and organically as possible, becoming part of the corporate culture. The impact that these superpowers can have on the potential of a company was explained and demonstrated at Salesforce Day, which took place in Lisbon last April, the highlights of which you can review through this link. And which, in summary, are:

Empathy: the superpower of knowing the customer, knowing what they are looking for and having a close relationship with them, providing them with pleasant shopping experiences;

Personalization: the ability to make the customer feel an integral part of the company or brand;

Loyalty: the rewarding task of keeping the client active;

omnichannel: gives you the advantage of integrating multi-channel information so that customer relationships are consistent across channels and environments;

Clairvoyance: As the name suggests, this is the superpower that gives you the clarity to understand what is important to the customer and the business.

Digital and sustainable transformation

In summary, the Salesforce platform can accelerate the digital transformation of your company at different levels: from Service Cloud, Commerce Cloud, Marketing Cloud to team effectiveness. All this, being solutions that are carbon neutral and respectful of the environment, simplifying traditionally complicated processes.

As we said at the beginning of this text, it is no coincidence that this platform leads practically all the markets in which it operates. Its solutions enable excellence in Customer Relationship Management (CRM) on and offline, and it is even possible to create personalized tools, focused on optimizing the user experience and the productivity of companies. All of this in a sustainable way and faithful to the commitments and values ​​it defends: Trust, both in the relationship with the client and in communication with all stakeholders; Customer Success, on which the success of Salesforce itself depends, which claims to be the trusted advisor on digital transformation; Innovation, with the updating, 4 times a year, of all its products, which allows it to provide the latest technology and the most appropriate mentality for disruptive systems; Equality, a non-negotiable value at Salesforce, for whom a culture of equality is not only the right thing to do, but also the smart thing to do. Because it allows you to innovate, build deep connections with customers and, ultimately, be a better company; and Sustainability.

Salesforce believes that business is the best platform for change and strives not only to do its core business well, but also to do good. It is committed to the community, with sustainable development agendas, and has developed the 1-1-1 model, which obliges them to donate 1% of their products, 1% of their assets, and 1% of their time. Since its inception, Salesforce has donated more than $500 million in products to more than 55,000 institutions, its employees have volunteered more than 7 million hours, and within the scope of environmental actions in the last two years, the company is responsible for planting 43 million trees. And, perhaps even more significantly, since 1-1-1 was launched, more than 50,000 companies have replicated it. Last July, during Innovation Day, Denis Terrien, Salesforce’s European CEO, had the opportunity to explain all these aspects and values ​​in depth. You can see it here.