Apple’s CEO, Tim Cook, stated this Wednesday that the North American technology group seeks to “take advantage of the opportunities offered by the opening of China” and will continue to increase investments in the Asian country.
The American businessman’s statements were published on the official account of the Chinese social network Weibo of the Chinese Ministry of Industry and Information Technology, after a meeting between Cook and Jin Zhuanglong, head of the department.
Weibo is the social network X (formerly Twitter), censored in China.
During the meeting, The two evaluated Apple’s operations in the country and discussed data security management on their respective networks.as well as the cloud services that the company offers in China.
Jin mentioned that Beijing continues to encourage foreign investment through the “orderly opening of its telecommunications sector” and expressed expectations that Apple will increase cooperation with local companies. and reinforce investment in innovation.
Cook reiterated the company’s commitment to the Chinese market, ensuring that it will continue to invest in facilities and operations to strengthen participation.
As part of the visit, Cook participated in a series of activities in Beijing. On Monday he announced his arrival through a video on Weibo, in which he is seen walking through a ‘hutong’, the traditional neighborhoods of Beijing, with photographer Chen Man.
The next day, he met with Chinese university students who use Apple products to promote sustainable agricultural practices.
Cook last visited China last March when he opened a new Apple store in the eastern city of Shanghai. and participated in a forum in the Chinese capital, along with other senior managers.
Greater China (mainland China, Hong Kong, Macau and Taiwan) is Apple’s third largest market, behind the United States and Europe.
The technology company is facing pressure in the world’s second-largest economy, where, according to data from Counterpoint Research, it was only the sixth largest seller of mobile phones in the second quarter, compared to third in the same period last year.
In August, Apple presented a net profit of 79 billion dollars (73 billion euros), in the first nine months of the fiscal year (not the calendar year), an increase of 7% compared to the previous year.
HE China was the only market that reduced sales in the quartergiven the increases recorded in Japan and the rest of Asia-Pacific, Apple said in a statement.
Cook embarked this year on a campaign to reverse the situation, announcing the creation of a new research and development (R&D) laboratory in the city of Shenzhen (southeast) and the expansion of the one the company already has in Shanghai.
Source: Observadora
