As viewership and revenue continue to decline, NBC is looking to reduce the number of prime time hours.
According to the plan discussed, NBC would end its prime time program at 10 pm ET (9 am CT) and give affiliates a later hour each night to air their desired show. Wall Street Magazine.
It has not been decided yet, but if it does, the network will cancel a third of the time block considered the best time to watch TV. Such a move would greatly affect scripted dramas airing in late prime time.
If this plan is adopted, it is likely to enter into force before the autumn of 2023. WSJ.
The newspaper said insiders who told them about the plan said it was only seen as a cost-cutting measure because cutting out an hour of scripted TV would save them millions a year. It can also be attractive to affiliates, who can earn more from advertising revenue, as the extra night time is under their control.
magazine In addition, if the plan is implemented, show at night With Jimmy Fallon, it can start at 22:30 or 11:00 instead of 11:30. However, there’s no word on how the local affiliate, which posted the local news at 11 p.m., will get Fallon’s move.
“We are always looking for strategies to keep our broadcast business as strong as possible,” a network spokesperson said. magazine. “Our strength as a company lies in our ability to provide viewers with the content they want via broadcast, cable and streaming.”
Most likely, scripted shows will continue to be produced for NBC’s Peacock Network streaming network and NBCUniversal cable network.
Three major networks (ABC, CBS, and NBC) have faced massive viewership losses over the past decade as their streaming audience habits shift away from scheduled TV viewing.
Networks have lost an average of just over 80 percent of their viewership since 2011, according to Spoiler TV’s statistics. From 2011 to the last quarter of 2022, ABC lost 81.53 percent of its viewers, CBS 81.32 percent, and NBC 73.74 percent. Fox and The CW lost 70.49 percent and 86.96 percent, respectively.
However, the decline in prime time broadcasts shows just how much less power and influence network television has today compared to the golden age of television.
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Source: Breitbart
