AS Monaco has taken huge steps in shifting the market in recent years, developing young talent and then selling them at exorbitant prices. The huge success can be seen in the language of numbers: over the past five years, the club has sold two players for just € 132m, generating a financial income of more than 4 times the total paid in the market. Monaco have had French striker Kylian Mbappe (zero million) due to his departure from the academy, Aurelien Chaumeni (signed for 18 million euros), James Rodriguez (signed for 45 million), Thomas Lemar (4 million), Martial (for 5 million). ), Benjamin Mendy (13 million), Bernardo Silva (16 million), Fabinho (6 million), Youri Tielemans (25 million euros). In total, the club was able to generate net financial income of approximately half a billion euros (€ 533 million) from the sale of these players.

Monaco’s victory was not an accident; rather, it is the result of a deliberate policy. The 2016/2017 season was marked by an “advertising” start for the players, when the team won the league title at the expense of Paris Saint-Germain and reached the semi-finals of the Champions League. From this season, Monaco declined locally and in Europe, but the player sale movement continued at a strong pace.

Campus ahead
The success is attributed to the administrative body as a whole, having to one by one the volume of former sports director Luis Campos. Campos has earned a good reputation as one of the pioneers of talent scouting in the game, helping launch the careers of the likes of Bernardo Silva, Thomas Lemar, Anthony Martial, Nicolas Pepe, Fabinho… And thanks to his unique talent, with the discovery of players, many clubs have struggled to sign with Campos in recent years. In the past, he loved Real Madrid, Manchester United, Chelsea and Barcelona, ​​but he went to Paris Saint-Germain.
The man, referred to in French newspapers as “the invisible man” or “the mysterious Mr. Campos ”, is the most well-known man who laid the foundation for AS Monaco’s thrilling victory in Ligue 1 in 2017. a change in Paris Saint-Germain’s policy on the upcoming transfer markets.
Campos played football throughout his youth before studying physical education at the University of Porto in Portugal to become a coach, following in the path of his compatriot José Mourinho. The difference is that Campos ’coaching career has not been as successful as The Special, which ultimately prompted him to turn to the world of management.

Campos teamed up with Monaco and Lille and led them to the national title.

Campos is one of the founders of Training to Play (T2P), which provides training and tactical DVDs and equipment for football clubs. One of the company’s most notable innovations is an app called “Mourinho’s Tactical Pad” dedicated to the person named here. By getting to know each other, Campos and Mourinho became close allies, sharing coaching staff in 2012 at Real Madrid, cementing Campos ’reputation as one of the smartest minds in the game.
Campos left Madrid for Monaco in 2013, first serving as an advisor to club president Vadim Vasiliev and later as sporting director. With his extensive connections, he set out to build a team of young, promising players, each with high resale values, and in turn changed the policy on transfer markets. The new strategy is to find promising young people, develop them, give them a platform to showcase their talents, and then give them substantial money to fund the next generation, which sets Monaco apart in the world of management. recent years. One of the hallmarks of Campos in Monaco was that he made the team’s academy the best in France, took on the best scouting network in Europe and transferred the best talent from each group to the senior category so they could grow faster.
Campos then left the Emirati club for the city of Lille in the north. Over time, the Portuguese played a key role in the rebirth of the northern team as he went from the risk of relegation to the top of the league for 5 years, and also achieved the title at the expense of Paris Saint-Germain. in the 2022/2021 season.
A new experience that someone is experiencing in Paris, thanks to which the Qatari administration of the Parisian club hopes to win the European Champions League, a tournament in which it spends huge amounts of money to no avail, hence the change of technique will be a prelude to winning the Ears Cup. The coming months will reveal details.