The Moroccan Ministry of Culture has issued an official warning to sportswear company Adidas, demanding the withdrawal of its new line of T-shirts from Algeria.
Last week, the German company Adidas posted on its Twitter page photos of the new kit for the Algerian national team, explaining that its design is “inspired by the ancient structures of the Mechouart Palace” in the Algerian city of Tlemcen.
However, the Moroccan Ministry of Culture considered these designs “the theft of a Moroccan zelli pattern attributed to Algeria” and accordingly decided to appoint a lawyer, Mourad El Agouti, to demand that the German company withdraw these shirts from the market. News Service.
Al-Ajuti called for the crew to be “removed” from the Algerian team’s jerseys “within 15 days” or “to clarify that the designs used in their design refer to Moroccan zulligi art,” the text of the “judicial warning” says. addressed to Adidas CEO Kasper Rorstad.
Zellij is a popular traditional production in Morocco of tiles decorated with colorful patterns and inscriptions, which are used to cover the floors and walls of houses, palaces and mosques.
Source: El Iktisad