Facebook has gone from an emerging company whose shares have continued to rise after being listed on the stock market for a decade, to a group whose image has faded and its popularity has waned, but still needs to world of social media. he intends to remain so in the world of the Metaverse.

“Initially, Facebook was seen as a modern way of connecting with people, and Zuckerberg is still considered a young leader,” said Carolina Milanesi of Creative Strategies.

He added that Zuckerberg’s image “has now become associated with advertising and the concept of political manipulation,” noting that “Facebook has become a data -hungry company.”

While the company’s decline in growth is disturbing, as Facebook’s meta-designated stock has lost half of its value since early September, the network has at least 2.94 billion monthly active users. , and continues to rise.

Independent expert David Behry said that “Facebook maintains a competitive advantage by number of users,” adding that the company’s management has “always sought to attract the largest possible number of users.”

Keith Kakadia, founder of social media marketing agency Socially In, confirmed that “small advertisers (…) may think that Facebook usage is declining and no one is browsing, but that impression is not true.”

In addition, Facebook was affected by an update to the iOS operating system for iPhone devices last year, because the update made it not collect some of the data of users of these phones, but the this method does not negatively affect the importance of the network. for advertisers.

“What’s really happening is that young people between the ages of 13 and 18 are starting to leave Facebook,” Kakadia said, but they’re mostly active on other platforms, including Meta’s Instagram, and “so they’re part of Facebook strategy “. .

Before Facebook, many platforms tried to test the world of social media, from Friendster to MySpace, but none of them achieved sustainable success because they did not keep pace with the rapid growth of the sector and there was not enough control over the content published to them. .

Since then, a large number of social media platforms have been launched, but most of them now specialize in a particular category.

As for networks owned by conservative parties that have seen huge proliferation since 2016, including Barler, Gither and Donald Trump’s contemporary Social Truth, “they haven’t yet reached the size that makes them indispensable. networks. . ”

“I don’t think the competition is wrong,” Carolina Milanesi said. “Facebook is just so big and it became that big at the right time.”

Facebook, which is still at the forefront of social networks, strives to stay that way in the parallel virtual world of Metaverse, which Zuckerberg bet on, even as his group renamed Metaplatforms.

And “Meta” intends to annually allocate at least ten billion dollars for the creation and organization of its own version of “Metaverse”, which imposes itself as a standard in the virtual world.

Carolina Milanesi believes that the company’s goal is to be a pioneer in the world of the “metaverse”, that is, “people who will make policies and implement them.”