TikTok plans to launch paid subscriptions to view creator streams, which will make the company and its stars less dependent on ad revenue.

And the platform announced in a video clip that the new feature will go under trial from Thursday and will allow content creators to “earn expected monthly revenue” and tailor their live streams to their own personal style.

The app also posted a large number of videos of creators praising the perks their fans will get if they subscribe, including the use of custom emojis related to their world while communicating with broadcast.

This feature is similar to the formula adopted by video game streaming platform Twitch and contributed to its success.

While everyone can watch the streaming video, only subscribers can use the emoji set in the chat window where they write their comments.

In addition, the platform allows owners of paid subscriptions to display a badge stating their seniority, and they can participate in an exclusive “chat”.

The company said in a statement that the “direct subscription” feature aims to give content creators the ability to increase their revenue as their subscriber base continues to grow, as well as give fans a chance to thank their favorite creator on a regular basis. “

The platform has not announced pricing for subscriptions, but it is believed to be similar to those available on Twitch, according to a tweet by “BB Gess”, a content creator on both platforms.

Initially, the app intended to provide the new feature in beta mode to a select number of content creators, and then expand its reach to include those over the age of 18 with at least 1,000 followers in their accounts. .

In early May, the company announced that it was considering sharing advertising revenue with the platform’s most well-known content producers, thus approaching the model adopted by competing platforms.

Tik Tok, which became the go-to video streaming platform especially during the Covid-19 pandemic, has been criticized for not giving a billion content creators the ability to effectively monetize their content.

Diversification of revenue streams has become indispensable to apps as content authorities have tightened the screws on targeted advertising based on the collection of users ’personal data.