“YouTube Shorts” allows you to record videos up to 60 seconds long, the beta version was launched in September 2020 and then became widely available in July.
YouTube, which decided to invest in short video space, gave YouTube Shorts producers a $ 100 million portfolio.
The platform has also applied its ad revenue distribution system to this type of video, which is more profitable than the one adopted by Tik Tok. The latter will only focus on advertising, while YouTube will get $ 8.6 billion from it in 2021.
“YouTube Shorts” fits the YouTube experience by providing “different formats (for videos) on the platform,” Neil Mohan, YouTube’s chief operating officer, said in a statement yesterday.
In turn, Tik Tok, which announced in September that the number of its users had exceeded one billion, adopted this technique because it allowed its users to post videos of up to three minutes in July. last year after a maximum of one minute, and soon increased. the maximum duration of the video clip is up to Ten minutes of March.
Instagram, a subsidiary of the Meta Group (formerly Facebook), has entered the fastest growing short video market through its “Rails” app, launched in August 2020, and also allows its users to record short videos up to 15 seconds long. .
On the other hand, Snapchat gives users the ability to post videos with a maximum length of sixty seconds.
Source: Al Akhbar
