After gigantic vertical double kidney grilleslike those that characterized the 4 Series and 7 Series, in addition to the iX, which sometimes appeared associated with vehicles with bulky shapes that did not please everyone, as was the case with the iX and XM, BMW is committed to adopting a new more transversal stylistic languagepleasing a greater number of potential clients. More than that, this new direction in design, called Neue Klasse, promises Standardize the style of combustion vehicles with electric vehicles, treating everyone equally.thus reinforcing the need to please the majority of potential customers.
Curiously, This is not BMW’s first Neue Klassewhich in Portuguese can be translated as “New Class”, since in 1962 the German manufacturer launched a type of design with the same name and which gave rise to the BMW 1500, 1600, 1800 and 2000, as can be seen at the bottom . gallery and which were manufactured until 1972. This group of vehicles, with four-door coupes and saloons, was a great success for BMW, allowing it to recover from the crisis that the brand went through in the 1950s.
The new Neue Klasse, based on the prototype that BMW called Vision Neue Klasse, designed by the brand’s current stylist Adrian van Hooydonk, will give rise to the new models of the German brand, with the Paris Motor Show serving as the stage for the presentation of the saloon and SUV typical of this stylistic solution. And if van Hooydonk’s design is completely different from the bulky and inelegant lines of the brand’s recent designs, the reality is that around the models exhibited at the Paris Motor Show, The reaction of the visitors was not effusive.
We asked visitors to the Paris event about the new Neue Klasse SUVs and sedans, comparing them to some of the brand’s traditional and older models, with the Most answers favor the current BMWs and not the future Neue Klasse.. This leaves the brand under huge pressureas this is his new bet, as well as the designer Adrian van Hooydonk, the “father” of this new design.
Source: Observadora
