Four digital tools to get women started

There are a series of tools that allow women to create an attractive profile on the Internet, establish themselves in search engines, create intelligent campaigns and among other options at the business level.

Getting Started Guide

For women who want to start their own business and are not adapted to the digital environment, there is a guide from Google that will show you step by step how to understand this environment and take advantage of it.

The platform will start by asking for basic information such as business type, then creating a profile, then a website, business email. Email address and then instructions to influence social networks. Above, access Google SMEs.

You may be interested in:

Business profile

Google It has a guide that allows entrepreneurs to better rank their business in the search engine, providing tools so that people can easily find their business for free.

Women can add photos, descriptions, numbers, service information and a long list of options, giving customers enough information to get interested in your products or get in touch.

All this is done in a very simple step-by-step manner, in which various enterprise data are presented to create a profile that will be displayed later Google.

In addition, women also see statistics about how customers find their business or products to help them improve their account and have more opportunities for growth.

Digital garage

This is a much more advanced section for those who want to deepen their knowledge. Google Offers a series of courses on digital skills, programming, artificial intelligence, digital marketing, data and much more.

The platform offers a variety of options, as entrepreneurs can choose to take the course individually or complete a series of modules on related topics.

There will be filters by topic, duration, difficulty, and between those that have a cost and those that are free. Some of them offer certifications that can be added to a resume, while others don’t, so that’s something to check as well.

You may be interested in:

A smart campaign

One way to grow a business is to bet on advertising. However, this should be done with some basic knowledge and aids such as those provided Google Adswhich automatically manages campaigns.

This tool allows enterprise ads to be displayed in consumer searches for related companies. For example, inside google map The company will appear below or directly on the map, showing additional information such as a contact number or address.

One of the advantages offered by the platform is that the entrepreneur will only have to pay for the advertisement when the user clicks on the advertisement.

In order to use this tool, you must be logged in Google Ads and search for the section Smart campaignsThere will be all instructions for making announcements.

Continue reading: