What is FAST, the new TV format adapted to YouTube

Television has changed a lot in the last decade. With the consolidation of streaming platforms, consumers have a wider range of choices to access their favorite content. Now there is a trend of the so-called The.

This TV model is gaining strength in streaming applications, so far Youtube Already doing tests to have both option and this Netflix Don’t focus on the future.

The basis of this format is advertising and free access to series and movies, in a project that is very similar to traditional television, but maintains the streaming ideal that has characterized these platforms in recent years.

FAST, the TV trend

Its acronym stands for “Free Ad-Supported Streaming Television” in English; Free streaming TV with commercials in Spanish. Its concept is very similar to traditional TV, in which people access content without paying, but with the obligation to watch during, before or after commercials.

Furthermore, those who have chosen this model are mostly not traditional channels, but streaming apps or other types of companies such as Walmart which has a platform called Voodoo.

operation The A piece of content that an app offers on a schedule and that can be divided into channels as it happens Pluto TVwhich has a wide variety of anime, movies, sports, entertainment and other options, with specific schedules and recognized product licenses.

It should have something similar Youtubewith whom they have already conducted negotiations on agreements Showtime, Starz, Paramount+ and AMC+ so that their series and movies are in this format.

What companies are looking for with this model is to be able to sell advertising space to brands and thereby monetize the show.

But unlike traditional television. Since it is an online service, they have access to user data to find out their preferences and therefore be much more precise in the ads presented, because there will be a better relationship with the person’s taste, which will draw their attention to the brands as well.

According to Deloitte47% of Americans use streaming services The and that ScreenMedia, this streaming model will reach 216 million monthly active users by 2023, generating $4.1 billion in ad revenue. A trend that has a high growth range.

You may be interested in: YouTube will have TV channels and movies

Difference between FAST and AVOD

There is a very similar model on the market called Avoid (video on demand with advertising support, in Spanish), which, to better understand, is how YouTube works: a person enters the platform, searches for the content he wants, and has to see an ad before or during the broadcast.

This is the difference The, which maintains its format more closely related to traditional television, with a channel-by-channel schedule and programming that the user must tune into. But it all works under the streaming model, which opens the door to watching programs on mobile devices and smart TVs without paying for a subscription or renting a service at home.

Some examples of applications working under this model are:

– Voodoo.

-PlutoTV.

– Plex.

– Crispy.

– IMDbTV.

– Tube.

– Humo.

-Samsung TV+.

– Roku channel

– Videos.

-Telefe Play (Argentina).

– Blim (Mexico).

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