Bud Light, Target and now North Face. The American clothing brand joins the list of companies boycotted by conservatives, after an ad featuring a drag queen to commemorate LGBTQ Pride month. Falling stocks.
The North Face, clothing and sports equipment brand billboardand the latest target of American conservatives in the country’s ongoing culture war against companies deemed “woke” for supporting the LGBTQ community.
A few days before the beginning of June, LGBTQ Pride Month in the United States was proclaimed in 1999, 24 years ago, by then-President Bill Clinton, as a tribute to the so-called “Stonewall Uprising”, which on June 28, 1969 gave start of the civil movement that fights for the rights of homosexuals in the country, There are innumerable companies that present, as usual, their ads in support of the communitywhose acronym, however, grew to include not only gays and lesbians, but also bisexuals, transgenders, and queers.
After Bud Light and Target saw their marketing campaigns attacked on social media and even in stores, and the American retailer decided to withdraw several products from the “pride” collection, supposedly to safeguard the safety of its own employees, behold , Calls for boycott of North Face emerge.
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Source: Observadora
