Model Hailey Bieber, wife of pop star Justin Bieber, has faced backlash and allegations of “cultural appropriation” after revealing her new personal lip gloss.
“Coffee is ready for any fall, including frosted lips,” Bieber wrote in the caption of a short TikTok video that has since seen her makeup, which includes dark lip liner and clear lip gloss, more than three million times. lips.
Many claimed to have embraced makeup unconditionally, using the style that originated from black and Hispanic women of the late ’80s and ’90s.
Among them is Gillian Hernandez, a professor at the University of Florida’s Center for Gender, Sexuality and Women’s Studies.
Says good morning america her research focused on the “hypersexualization of working-class black and Latino aesthetics,” and Bieber’s makeup did nothing to address these criticisms.
“African American and Hispanic women are stigmatized by the way they present their bodies and the way they wear their hair,” Hernandez said. “People use words like ghetto or ratchet.”
Sandra E Garcia, Newspaper “New York Times The style reporter said Bieber’s post showed a very general double standard.
“[Black women and Latinas] “They’re seen as smaller than other women because of how they choose to do their makeup,” Garcia said. good morning america. “But then another woman, a white woman, the same thing, and lip gloss was sold and now she’s the face of fashion.”
Hernández describes the act as “a stylistic or aesthetic nobility,” which he says can be traced back to Spanish cubist painter Pablo Picasso, who was inspired by traditional African art.
He said that simply wearing makeup in this way is a continuation of “colonialism” and “cultural appropriation.”
“The reason he invented modern art was to look at African masks,” Hernandez said. Said. “Most of western modernity comes from colonialism. This is where we get such cultural appropriations.”
Hailey Bieber reportedly did not respond to ABC News’ request for comment.
Source: Breitbart