Dallas Cowboys, Black Rifle Coffee Co. He faced backlash on social media for a gun-themed marketing deal he recently made with him.
The Dallas Cowboys announced a partnership with Black Rifle Coffee on Twitter, just one day after a gunman shot and killed six people attending a parade in Highland Park, Illinois on July 4.
“Please welcome America’s Coffee to America’s Team,” said the Cowboys, referring to the competition the coffee company promotes.
#CowboysNationplease accept America’s Coffee on America’s Team.
During the week we celebrate America’s birthday by giving gifts.
tickets #Dallas cowboys home games and
-annual subscription @blckriflekahve! Click here to learn more https://t.co/hUQTRllFe0.
pic.twitter.com/iFep5BKVZt
– Dallas Cowboys (@dallascowboys) July 5, 2022
US Army veteran Evan Hafer founded Black Rifle Coffee, and the company reiterated its continued support for veterans by announcing a partnership.
“The BRCC is proud to partner with the Dallas Cowboys, which is firmly committed to our mission of supporting veterans, rescuers, and American men and women in uniform,” a Black Rifle spokesperson said. “The long-planned announcement is timed to coincide with the Independence Day holiday—Team America. American coffee. America’s Birthday.
Although based in Utah, Black Rifle Coffee has strong ties to Texas and opened its first physical store in San Antonio, where the company has a second corporate office.
But social media users did not believe the patriotic support of Dallas Cowboys Black Rifle Coffee after the Highland Park hunt.
black gun coffee is the starbucks of white nationalists:
• Kyle wore Rittenhouse outfits
• They supported Trump’s Muslim ban
• some j6 members wore their own equipment https://t.co/fi0sN7KrpS– Mike Taddow (@MikeTaddow) July 5, 2022
Perfect timing. No dear.
kids. It was literally 6 weeks ago in YOUR STATE and there was a mass shooting YESTERDAY.
“To Uvalde T&Ps. Very sad. Also buy black gun coffee. ”https://t.co/rLtFxRHbW8
– Jon Helmkamp (@JonHelmkamp) July 5, 2022
A day after several mass shootings, the Cowboys announced their partnership with Pro-Gun & Stand Up Against Racial Injustice. Black Rifle Coffee Home, AK-47 Expresso, Murdered Out Roast and Preferred Coffee by Kyle Rittenhouse (tweets) https://t.co/TMZ8YTUaqR pic.twitter.com/7t1YeR6Udz
– Robert Littal BSO (@BSO) July 5, 2022
Black Rifle Coffee also faced backlash from conservatives in 2020 and 2021 when it said it had no affiliation or partnership with Kyle Rittenhouse before he was acquitted of murder on the basis of self-defense. The public outcry came after BlazeTV host Elijah Shaffer posted a photo of Rittenhouse wearing a Black Rifle Coffee shirt with the caption, “Kyle Rittenhouse is drinking the best coffee in America.”
Shaffer later deleted the post, and company CEO Evan Hafer said the company was “not sponsored” and had nothing to do with the 17-year-old charges in Kenosha, Wisconsin.
Source: Breitbart
