The crisis in Corona has had a negative impact on Calcio, who are mainly suffering from problems with the marketing structure of their matches. This is most clearly seen in the language of numbers. Compared to Italy and England, for example, the bottom half of the Premier League generated € 116.4m in TV revenue in the 2021/2022 season, 40% more than the highest paid Calcio teams (Inter received Milan of almost 84 million euros). Although the English Premier League has been able to extend broadcasting contracts and boost future revenues by signing a six-year, € 2.3 billion deal with the United States alone, the Serie’s future revenue A TV in Italy has been enveloped in a cloud following the recent shortage. of broadcasts. for the Middle East and North Africa region (this was compensated by the broadcast of several YouTube battles).
These factors play an important role in the policies of Italian clubs during the summer transfer market, as most of them adhere to a loan or free signing system with an attempt to sell a few stars out of the league to produce of additional income and change the salary schedule. .
The bottom half of the Premier League generated € 116.4 million in TV revenue, compared to € 84 million for the Italian champions.
Milan is the club with the ability to trade in the current market due to its financial organization and the profits from winning the local title in addition to the change of ownership. Despite this, in recent years, the Rossoneri have maintained a consumerist behavior that has helped them restore administrative and technical stability within the walls of the San Siro stadium. The team have signed Liverpool striker Divock Oroiji on a free transfer and will soon sign Chelsea winger Hakim Ziyech on loan. Last season, the bench lacked attacking options, which led Milan to allocate part of the budget to a move to Charles de Kitlerie instead of investing in Lille defender Sven Putman, who has joined Newcastle United.
For the second pole position in the city, Inter Milan have signed Belgian striker Romelu Lukaku from Chelsea and are also looking to sign Argentine Paulo Dybala. Inter were strong opponents against the Rossoneri last season and despite manager Simone Inzaghi’s advantage in attack, Milan’s stability in the back row decided the title race. The Scudetto twist was represented by a strike from Inter substitute goalkeeper Ionot Radu when he failed to keep a clean goal in Bologna, resulting in the removal of the title to the hosts. Because the Nerazzurri did not give captain Samir Handanovic a real opponent on the bench, Inter signed Ajax goalkeeper Andre Onana.
Armenian playmaker Henrikh Mkhitaryan also came to Inter from Rome for free.
For Juventus, Turin will soon sign French midfielder Paul Pogba on a free, as well as Paris Saint-Germain striker Angel Di Maria of Argentina.
The poor financial situation of Italian clubs may require the sale of some of their stars in order to comply with the rules of financial fair play and not fall into the trap of penalties. Roma are likely to sell Nicolo Zaniolo, while Inter and Paris Saint-Germain are negotiating a price for Milan Skriniar, and Chelsea and Juventus are trying to work out terms for the purchase of Matias de Ligt.
A lot of moves are taking place in Italy today, but the only consistency is that Italian clubs are quite far from their English, German and Spanish counterparts in Champions League races.
Source: Al-Akhbar
