Ferrari has announced its entry into the design and production of battery-powered electric vehicles. And as is always the case with the Italian brand, the goal is to stay ahead, even in a technology that it does not yet control and where it is taking its first steps. For this, it is not necessary to adapt old production lines, designed for models exclusively with combustion engines, but to design new and optimized facilities to house batteries, adding a Research and Development center (R&D) to ensure you stay on top of the wave.
The new project, which includes a third production line to produce the brand’s electric and plug-in hybrid models, will be presented on June 16, when the brand’s CEO, Benedetto Vigna, unveils the manufacturer’s strategy for the next four years, according to Automotive News. to remember that Vigna was hired specifically to ensure the transition from the noble combustion engines, with eight and 12 cylinders, to the electric motors, with a (much) less attractive roar, but with a lot of power.
Ferrari’s complex in Maranello, which includes both production and competition vehicles, will benefit from an expansion to house a third production line, designed to produce electric and plug-in hybrid models.
It should be noted that, despite the transition from fossil fuels to electricity, for the Ferrari management it is essential that high profit margins remain unchanged to which the Prancing Horse brand has accustomed shareholders. But the mere act of starting to talk about electrification of the brand, without knowing the total strategy, has already caused the value of the shares to fall 22% this year.
You can’t imagine how much Ferrari earns for each car it sells
Ferrari has already launched the SF90 Stradale, 296 GTB and 296 GTS, the first to turn to a plug-in hybrid suite, and will launch its first four-door model with as many seats in 2022, the Purosangue SUV. First Ferrari 100% electric will hit the market in 2025the result of an investment of more than 500 million euros in the new assembly line and R&D center.
Source: Observadora
