From January to March 2024, Porsche saw its sales fall in two of the largest markets in the world, with demand for German brand vehicles falling by 23% in the US, for China to register the same trend, seeing sales volume fall by 24%. And, among the brand’s models, Those who suffered the most were the Taycan, still the manufacturer’s only tram, whose sales fell a brutal 54% in the first three months of the year, followed by the Panamerawhich fell 28%.
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Different Porsche models recorded different behavior in the first quarter of 2024, with sales of the Taycan falling more than those of Tesla and BYD in the global battery-powered vehicle market. These poor results were partially offset by the Cayenne’s favorable performance., which was the model that sold the most, transferring 28,025 units, 20% more than in the same period of the previous year. The Macan, for its part, fell 14%, selling only 20,576 units, which is usually the German manufacturer’s best-selling model. The 911 saw its demand increase by 17%, marketing 12,892 vehicles.
In global terms, Porsche sold 77,640 units between January and March 2024, with sales in the US and China falling by 23% and 24%, marketing 15,087 and 16,340 units respectively. These losses were partially mitigated by the increase in sales in Germany and in Europe as a whole, the former growing by 37% (to 11,274) and the latter only by 9%, with the rest of the markets registering an increase in demand of 14%. %, up to 14,895 units.
Globally, Porsche sales fell 4%, with electric vehicles hardest hita fact that could worry the German brand, which is preparing to launch its second battery-powered model, the Macan EV.
Source: Observadora
