Here’s how augmented reality can help you shop for makeup

There are many advantages to shopping online, but with products for personal use, such as clothing and makeup, there can be some risks in choosing an item that later turns out not to be what you really expected. That’s it Google Released a solution that uses augmented reality.

What the company is looking for is for consumers to find better guidance on the product they are about to buy online and be confident in their choice. That’s because, according to the company, 60% of people who bought makeup online gave up because they didn’t know what color or tone to choose, and 41% decided to return the item because it wasn’t what they expected.

You may be interested in:

Virtual reality for makeup shopping

Googlee worked with brands in the industry to create a gallery of 148 models representing a wide range of skin types, ages, genders, face shapes, ethnicities and skin types so that the customer can choose what suits them best. your face. And you feel more comfortable with the purchase.

Initially, this tool will work with foundation, which is the most sought-after product in the makeup category, and no additional application is required to use it.

The user will only have to search for the product they want to buy and the results will show a gallery with a variety of models and tones that the foundation comes in. So you will have to switch between options to find your similar skin type and change the tones to choose the right one.

“Powered by Google, this library is a big step in changing the way people shop for makeup online, helping you better visualize how different products look on you,” the company said on its blog.

You may be interested in:

Augmented reality for more products

The company wants to get more out of AR to help customers choose clothes. For this, it has added a feature where 3D models of products can be viewed on a mobile phone screen with augmented reality.

It is an option similar to the process of buying furniture, in which the customer has the opportunity to visualize the product through the phone in the place where he needs to place it in his home or office.

In this case, it will be with the sneaker, which will have the chance to rotate the sneaker and zoom in on it while looking at the table.

An experience that, according to Google, drives shoppers to engage 50% more than with static and flat images, “which represents a huge opportunity for brands.” Although they emphasize that this is a process that can take a long time and be expensive.

At the moment, there are few brands that have this option, both for makeup filters and shoes, but the company invited them to get involved in this technology to improve the shopping experience of customers on the Internet.

We’ll keep working on more realistic ways to shop online, so you can shop with confidence and feel like you’re really there.

Continue reading: