The Secretary of State for Tourism, Pedro Machado, said on Tuesday that he expects that by 2033 tourism will represent 20% of GDP, generate more than 56 billion euros in revenue and employ more than 1.2 million people.
“Portugal welcomed almost 30 million tourists in 2023, generating a tourist economy of around 25 billion euros in revenue. Our expectation is that in 2033 Portugal will be able to collect more than 56 billion euros in revenue globally, employ more than 1.2 million people and this could mean almost 20% of the GDP” (Gross Domestic Product), said Pedro Machado, at the opening ceremony of the 17th edition of the QSP summitin the port.
under the theme Rethinking organizations, This edition of QSP Summit It has the participation of more than 3,500 participants from 30 countries and more than 100 speakers.
Welcoming the choice of the theme, which he considered “very timely,” the Secretary of State for Tourism nevertheless maintained that for the country to meet this expectation, challenges persist, especially external ones, with the change in business models and competitiveness, with the predominance of Artificial Intelligence and the urgency of sustainability.
Arguing that these are challenges for the State, public and private organizations, Pedro Machado pointed out that the ability of organizations to adjust will also have repercussions in the field of tourism, where he said there is “a complex and challenging equation” between sustainability, quality and territorial cohesion.
“This triangle must be evaluated, adjusted and have a permanent dynamic. This is our challenge when we project exponential growth in terms of the arrival of foreign tourists. The form, the way and the response that we are able to give,” he said, adding that territorial cohesion is combined with the transversality of the territory and the diversity of products.
The event was also attended by the president of the Commission for Coordination and Regional Development of the North (CCDR-N), António Cunha, who highlighted the importance of rethinking organizations, both in the public and private sectorsrecalling that the international context is “increasingly challenging”, in addition to other challenges in terms of digital or environmental transition.
The Vice President of the Porto Chamber, Filipe Araújo, considered the theme of this edition “of the utmost importance and relevance”, arguing that both public and private organizations “must be rethought and redefined in light of current challenges in a world marked by uncertainty and volatility”.
The ceremony, which took place at the Teatro Municipal de Porto – Rivoli, precedes the two-day event (Wednesday and Thursday) that will take place at Exponor, in Matosinhos.
QSP CEO summitRui Ribeiro, highlighted the “growth path and quality of the event”, which includes an “ambitious” program with more than 38 sessions, a “renewed” exhibition and moments of networks.
In Rivoli, Rui Ribeiro stressed the importance of public support for the continuity of the event and for it to continue playing its “reflective role”.
Source: Observadora
