Several posts circulate on Facebook denouncing a loss of audience on Globo after the interview with Jair Bolsonaro, in the framework of the campaign for the presidential elections in Brazil. In the publication in question, you can read that, before the interview, the Brazilian channel was at 17% audience, which rose to 82% at the time of the interview and ended up falling to 16% at the end of it. .
According to the Brazilian website Aos Fatos, which received the numbers from Globo, the claim in question is false. Brazilian television revealed the values registered that night in São Paulo, the reference market in Brazil by audiences, and concluded that there was even an increase in audience after the interview with the current president of the country.
“The program immediately prior to Jornal Nacional —the episode of the soap opera Cara e Coragem— reached 36% participation (audience). The interview in the Jornal Nacional —broadcast from 8:31 p.m. to 9:11 p.m. and not during circulation hours— reached 48% of the audience. And the Pantanal episode, broadcast following the JN, increased the audience even more, with 52% participation”, can be read in the note sent by the Brazilian channel.
In addition, according to data from Kantar Ibope at the PNT (National Television Panel), revealed by the NaTelinha website, the interview was seen by 43.2 million people, that is, at least that number of people spent a minute watching the channel during that time. interval. In percentage, this value means 20% of the total Brazilian population.
The data also reveal that the newspaper of that day obtained a 33% audience and was seen by half of the televisions that were at that time. None of the numbers come close to the values indicated by posts being shared on social media.
Throughout the interview, the atmosphere was tense, with Bolsonaro accusing the journalists of lying, contradicting himself several times and frequently getting angry.
The pandemic, the credibility of the electoral results and the economy. Jair Bolsonaro played defense in the first interview of the campaign
Remember that, at first, it was not even clear whether Jair Bolsonaro would go to the interview or not. Globo even reported that Bolsonaro’s office had refused to conduct the interview at the Jornal Nacional studios in Rio de Janeiro, requesting before the interview that it be held in Brasilia, something that television refused, which cast doubts on whether Bolsonaro would be interviewed or not. Subsequently, Bolsonaro’s office announced that the president would agree to be interviewed at the TV Globo studios.
conclusion
Given the figures, both from Globo and Kantar Ibope in the PNT (Panel Nacional de Televisión), it is possible to prove that the statement in question is false. Not only did the interview with Jair Bolsonaro not reach more than 80%, as Facebook users suggested, but the telenovela that followed Jornal Nacional rose in relation to the time the President was on the program. As such, it is wrong to say that Globo lost audience after the interview.
Thus, according to the Observer classification, this content is:
WRONG
In the Facebook rating system, this content is:
FAKE: The main content claims are factually inaccurate. This option typically matches “false” or “mostly false” ratings on fact-checking websites.
Source: Observadora