$ 112 billion: The amount users spent on smartphone apps in 2020.
This number broke the record for annual spending on smartphone apps by Google Play and Apple’s App Store, representing a 30.2% increase in the amount smartphone users spent last year ($ 85.2 billion).

One of the main reasons for the recorded spending is the government’s imposition of a general shutdown to limit the spread of the Corona virus, which has caused users to spend more time on apps in the past year. Android app usage time increased by 25% to 3.3 trillion hours.
Sensor Tower expects app spending to continue to increase in the coming years, reaching $ 171 billion by 2024.

Spending on electronic games
71%: Percentage of users who spend on e-games of total app spending.
Electronic gaming spending in 2020 set a record $ 79.5 billion in Google and Apple stores with a 26% increase year-over-year. Games dominated total spending of 65.8% and 82.6% in the App Store and Google, respectively.
Each of the five top -earning games in 2020 is worth a billion dollars.

PUBG topped the list with over $ 2.6 billion in revenue (in its global and Chinese versions called Game for Peace), followed by Honors of Kings and Pokemon Go. with revenues in excess of $ 2.5 billion and $ 1.2 billion, respectively.

Top earning apps (excluding gaming apps)
1. “Tik Tok”
2. YouTube
3. Tinder
4. “Tencent video”
5. Disney Plus

Google Play vs App Store
Worldwide, App Store user spending exceeded $ 72 billion, up 30.3% from their App Store spending in 2019, while Google Play users spent $ 38.6 billion.

While users ’spending via the App Store app exceeds their spending via Google Play, the latter exceeds the number of apps downloaded by them by 160%.

General “Tik Tok”
$ 35 billion: 2020 revenue value of ByteDance, owner of the Tik Tok app.

The Chinese company’s revenue will rise to approximately $ 7 billion in 2020 from less than $ 4 billion in 2019.

ByteDance, which has been the world’s most important startup since its founding in 2012, grew in value in 2020 to $ 180 billion.

Despite attempts by the previous US administration to limit the development of Tik Tok, in tandem with the escalation of the US-China technology conflict, Tik Tok topped the list of highest-revenue apps excluding gaming. app in 2020.

There are 100 million Tik Tok users in the US. The app’s annual revenue growth increased 3.8x in January 2021. Its 2020 US market revenue is $ 500 million.

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