“Search outside the box” was the motto of the North American technological event dedicated to search tools, Google Search On. In the third edition of the event, it became clear that the great commitment of the research giant continues to be the reinforcement of visual search capabilities.
It’s been a long time since Google searches were done with just text. Over the years, the company has been devoting efforts to search by voice and, more recently, through image. In this last field, the biggest example is the capabilities of Google Lens, introduced in 2017, the option to search through the camera of the smartphone
But the company wants to keep thinking about new ways to search, says Rajan Patel, Google’s vice president of engineering and research, including ones that are more “natural and intuitive” and “work more like the human mind.” ” ”.
The list of new search features is extensive and is divided between tools that will come to search, Google Maps and even the company’s shopping tools, Google Shopping. Much of the news will only be available, in an initial phase, in the North American market.
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Source: Observadora