This national project was launched in collaboration between the Association of Independent Artists and Musicians (AMAEI) and the GDA – Artists’ Rights Management.
Indielights aims to “transform the way independent music is discovered and appreciated on major streaming platforms” and responds to the “growing need to give visibility to independent Portuguese artists, whose works on streaming platforms are often sidelined of an increasingly competitive market. “, explain the promoters in a statement.
To do this, it brings together a varied selection of playlists curated by experts and will soon launch the Indie Spotlights podcast dedicated exclusively to national independent music.
“IndieLights’ mission is to expand the reach of independent Portuguese artists through the meticulous combination of their works in playlists grouped by musical style, theme and mood,” they say.
This project aims, in the long term, to develop ‘playlists’ that integrate independent artists from the most varied musical genres and that combine national and international music, “thus re-educating the algorithms of the platforms, which minimize the diversity of Portuguese music and group everything together. in the same category that geographically limits the artists.”
This approach, which also aims at internationalization, not only benefits musicians in terms of visibility, but also increases their income thanks to streaming, a crucial aspect for the sustainability of artists in smaller markets, they explain.
To help curate the project, AMAEI and GDA invited renowned personalities and entities from the music sector to cover the widest possible variety of styles, recognizing the growing diversity and fusion of genres in national independent music.
António Freitas (Alta Tensão, Antena 3), Fernando Alvim (Oral Test, Antena 3), Maria Seixas Correia (Curto Circuito, SIC Radical), Manuela Paraíso (from the former SBSR FM), Isilda Sanches (Pontos de Luz, Antena 3 and Observador), Vitor Belanciano (cultural critic), and also the entities Hot Club Portugal and Metropolitana are some of the names already confirmed.
However, this group of curators is not stagnant, but rather “constantly progressing,” just like the published playlists themselves.
Source: Observadora
