A senior head of KFC operations in France confirmed that they are considering legal action after Kylian Mbappe refused to participate in some of the French national team’s sponsorship commitments, without specifying whether the action would be directed at the player or against the French Football Federation.
Alain Beral, vice president of the Kentucky chain of restaurants in France, indicated that they pay for clear services and will stand up for their rights if necessary.
Mbappé pulled out of a group photo shoot and sponsorship event scheduled for Tuesday as he didn’t want to promote some brands, including fast food chains and betting shops, that have contracts with the French national team.
“I have decided not to participate in the photo shoot after the Fédération Française refused to change the photo rights agreement with the players,” Mbappé said in a statement.
But the French federation stressed its commitment to renegotiate the image rights agreement between itself and the selected players as soon as possible.
Source: El Iktisad