Last March, the creative director of the Valentino house, Pierpaolo Piccioli, considered the brand’s followers. He gathered the guests of the fall/winter 2022/23 show in a room painted hot pink and presented a collection with feminine and masculine proposals limited to exuberant fuchsia and also in black. At the beginning of August, Valentino announced the “Pink PP” campaign with actress Zendaya and Formula 1 driver Sir Lewis Hamilton as the faces of the season and the news was like a bomb that splashed the press in shocking pink. Would Piccioli, Valentino’s faithful guardian of time, dare to replace the classic Valentino hue with a youthful, vibrant and daring pink?
Piccioli created a striking campaign that aims to have a cultural dimension and make people think about the values and history of this colour. “Pink PP” is, according to the brand, “the color of love, community, energy and freedom”. The latest couture collection has shown that there is already plenty of room for both colors and admirers of the brand can rest easy. The “Red Valentino” has been conquering catwalks and hearts since 1959 and, like the founder himself, has a guaranteed place in Fashion History.
Valentino Garavani is one of those rare and charismatic people who are only known by their first names. It is the fashion brand that he founded in 1960 with his own name. He just said he wanted to “make women feel beautiful,” but during a career that spanned more than four decades, he created an empire. He made red dresses a signature, his name synonymous with luxury and making an art. He became known as the “emperor” of fashion. Perhaps because he began his career in Rome or simply because he was Italian, the truth is that he was always surrounded by a court of extraordinary women from various walks of life. Valentino never prevailed, his empire was a peaceful conquest using beauty and sophistication as weapons.
But this story does not have a single protagonist. Giancarlo Giammetti was the one who turned Valentino’s creativity into a successful business. Since they met in 1960, they have not parted. They are currently 84 and 90 years old, respectively, and remain faithful guardians of the enchanting story of the brand they founded together and that deserves to be told.
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Source: Observadora
