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Christmas is a time of traditions and one of them is to make the windows of international department stores a true celebration. The shop windows become imagined paintings to captivate and encourage the public. There are many themes that promise to delimit the celebrations this Christmas, but between the magic of the season and the consumer appeal that these stores need, the tradition is maintained and there are many addresses to visit in London, Paris and New York in the gallery. at the top of this article.
In London, the harrods and the house of Dior came together to create “The Fabulous World of Dior” which, translated into window displays, means the universe of the French brand reinvented in the gingerbread style. Inside, a cafeteria, an exhibition and two pop-ups await visitors who do not settle for shop windows. the windows of Fortnum & Mason it became something of a Christmas comic strip, with a series of holiday-inspired scenarios. You harvey nichols they also lit up their shop windows again to give prominence to mannequins with fashion proposals. You selfridges unveiled their Christmas windows in October, under the slogan “Fiestas de la Season”, a celebration of the power of food to unite people, explains the brand.
In Paris, Boulevard Haussmann is the epicenter of Christmas window displays. Adjoining are Printemps and Lafayette department stores, and at this time of year when the windows come alive with lights and moving figures, the sidewalks are packed with people to watch. You Printemps partnered with Spanish fashion label Loewe and enlisted the help of Isabelle Huppert and Naomi Campbell to reveal this year’s windows. Throughout 11 windows, the story of Santa Claus is told, who travels with him through different scenarios. It took 150 people over three weeks and 650 man hours to assemble some 40,000 decorations and nearly two miles of lights, according to a statement. in warehouses lafayettein addition to the extra colorful window displays, there is also a giant Christmas tree suspended under the building’s famous dome.
At this time of year, New York is also lit up to celebrate, and department store window openings play a big part in kicking off the holiday season. U.S Bergdorf Goodman the theme chosen to animate the stained glass windows on Avenida 754 was “Magic in Process”, with the aim of paying homage to the artisans of the community. The result is the usual exuberant window displays, combining luxury and manufacturing excellence. In each of the seven windows shines a different art between carpentry, sewing, paper sculpture, mosaic, papier-mâché, metallurgy and scrapbooking. You saks fifth avenue lit up with the sound of Elton John. The stores contributed a million-dollar donation to the Rocket Fund of the Elton John AIDS Foundation and the British musician sat down at the piano to play “Your Song” while not only the six central windows but the entire building were illuminated. U.S macy’s The tiptoe lace continues to welcome visitors. In the shop windows different universes are portrayed, from a town in cookie houses to a family of foxes in pajamas to match the packages.
Source: Observadora
