Why Peruvian companies are implementing artificial technology

It is increasingly important that organizations change their culture and processes to focus on them people Because it allows you to focus on creating better experiences, products and services for customers, employees and the entire ecosystem they work with by integrating computing. cloud and artificial intellect.

“Today’s decisions and investment leaders determine tomorrow’s opportunities.” Peruvian companies are increasingly aware of the need to involve consumers in decision making. If technology, talent and ecosystem can be articulated, the result will be progress for all. We need to capitalize on the accelerated digital transformation of recent years,” he assured Infobae. Alvaro Santa MariaIBM Peru General Manager.

Peru follows the same pattern or the same challenges as other countries. “They are, they are present Five trends which companies must work to promote Digital transformation of their clients”. Thus, these five trends have been collected that organizations must adopt to achieve competitive advantage and long-term success:

1. Latest technologies

“You have to take advantage of different opportunities instead of staying in your comfort zone.” Instead of developing individual innovation measures, leaders should focus on implementing integrated systems that transform business models.

In this context, risk-taking pays for policy adoption. new technologies. “Companies with a fault-tolerant culture achieved 10% revenue growth. Additionally, those who invested in ecosystems and open innovation saw an average return of 40%,” he notes. Santa Maria.

For example, according to the data provided by the manager AI, 28% of companies. Peru They are already implementing this technology, which is growing at 11% annually.

2. Cyber ​​security and zero trust

“Without security, organizations are like a house of cards,” he says Main manager. Based on technologies, platforms and ecosystems cloud They improve agility and innovation, but if not managed well, they can reveal that safety. “70% of organizations struggle to protect data across multiple clouds and on-premise environments,” he adds.

Emphasis on bringing together the right strategies and technologies in the digital age Zero trust It’s the key to better business results by detecting and mitigating security breaches faster to protect assets, customers and reputation.

He also noted that this is the first time this year Peru It is the third most in Latin America cyber attacks they got it. was the first Brasilwas the second Mexico And the third is, as we mentioned, Peru.

Alvaro believes that Peru has a very big challenge when it comes to cyber security, because even though there are economies bigger than Peru (like Colombia or Argentina), “it’s not a ranking that any country wants to be in.”

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3. Know how to retain staff talent

Companies that fail to meet the needs of their employees may succumb to the “war for talent” and remain dissatisfied.

Latin America’s economic impact could reach US$35 billion by the end of 2022 due to the lack of technical and digital skills in all industrial sectors.

4. Sustainable development

CEOs say sustainability is one of their top priorities for the next 2-3 years, and 54% of consumers are willing to pay a higher price for green products.

“Just under half of consumers say they trust companies’ sustainability propositions, and more than three-quarters of this group do their own research before making a purchase decision,” he confirms. Santa Maria.

In addition, according to Alvaro, There are IBM studies that show that more than 50% of users Peru They are willing to pay a little more for certain products if they don’t impact the environment.

5. The concept of a good digital ecosystem

Finally, it is known that the ecosystem view has grown exponentially in recent years. More than ever, open innovation drives collaboration and co-creation to meet the new needs of increasingly demanding customers.

Valuing collective intelligence and expanding the boundaries of the organization itself is key to achieving this goal, “enabling them to respond to the challenges they face today with rapid and disruptive change.”

Finally, it is important to learn how to create a An ecosystem of products and services With a complete experience for customers through a single point of contact. “This way, the user/customer can be more satisfied and find what they are looking for in a contact, store, portal, app, etc. without changing.

Change and decay are continuous processes. Companies must take risks, learn from failure, and find combinations of technology, strategy, and people that will help them move forward. “Investing today can mean facing opportunities for the future, and we will undoubtedly be in a better position to benefit from the positive changes that digital transformation brings,” he concludes. Santa Maria.

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