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Bloomberg: Mark Zuckerberg’s metaverse selling business on Facebook has failed

Facebook CEO Mark Zuckerberg recently came into limelight The Joe Rogan Experience A podcast in which he tries to promote the benefits of his obsession with the metaverse, but many are not convinced.

Bloomberg reports that Mark Zuckerberg, CEO of Facebook (now known as Meta), has recently emerged. The Joe Rogan Experience Podcast this month in which his company discusses its plans for the future of online participation in the digital metaverse. Zuckerberg tried to convince Rogan of the benefits of communicating with a VR headset in the digital world by giving Rogan an early version of Facebook’s new Project Cambria VR headset.

Mark Zuckerberg introduced Meta (Facebook)

Zuckerberg Meta Selfie (Facebook)

During the three-hour interview, Zuckerberg tried to impress Rogan by describing himself as a tri-sport varsity athlete and declaring his newfound love of jiu-jitsu martial arts, even coaching Rogan’s friends. Throughout the interview, Zuckerberg argued that virtual and augmented reality will change the way people work, socialize and play sports, and will replace other forms of entertainment such as television.

Zuckerberg gave an example of how he thinks the Metaverse would work in today’s world by describing smart glasses that can be controlled by brain waves – unlike the Ray-Ban frames Facebook already sells. “In the future, when you’re sitting in a meeting and your partner is texting you, you’ll have the chance to have this experience and it will pop out of the corner of your glasses,” Zuckerberg said. “You want to answer but you don’t want to take out your phone because you’re rude.”

Zuckerberg said users will be able to send messages using a “virtual hand” controlled by their minds to send text messages. “No one knows you’re doing this and you’re just sending a message,” Zuckerberg said. But despite Zuckerberg’s commitment to the idea, Metaverse currently costs more money than it brings to Facebook.

Bloomberg said:

While Zuckerberg’s latest marketing efforts seem ludicrous and self-defeating, it also shows how badly the company has ruined its return to the metaverse. It started with the $2 billion purchase of Oculus VR more than eight years ago and has expanded significantly every year since then, showing little for that. Meta has built an incredibly successful business selling online ads appearing on its social media, generating $116 billion in revenue and $57 billion in revenue by 2021. $2 billion is a small number by comparison, which seems even worse when you consider how much money it has spent building the Meta.

Meta reported a $10 billion loss to Reality Labs in 2021, not counting the billions Facebook spent between 2014 and 2020 to acquire Oculus and develop, manufacture and market its subsequent VR headsets. The last quarter of the same period in 2021.

Zuckerberg presented these losses as an investment, as if Meta was putting all that money into basic research and these ideas were completely new to consumers. But Facebook has spent most of its history as a public company aggressively promoting VR headsets, both on its own major platform and elsewhere. I first heard about Zuckerberg’s VR rollout in 2015, a year after Oculus bought it. Listening to Rogan’s podcast, it’s surprising how little has changed since then. In the mid-2010s, Zuckerberg and his representatives talked about how the company’s virtual reality product, then known as the Rift, would give users a sense of physical presence, which they said would, among other things, change the game for remote working. . . They realized that VR would be crucial for gaming. But they say the video game business is just the beginning.

Read more about Bloomberg here.

Source: Breitbart

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