Hollywood arrives for your preschoolers to hook them up for life with an endless stream of superhero franchise characters.
According to a report from The Wrap, major studios are aggressively targeting children aged two to five in hopes of becoming regular consumers of their content in unprecedented ways. Among the studios involved in the long game are The Walt Disney Co. and Warner Bros. Discovery recently launched the preschool-focused Cartoonito programming blog on Cartoon Network.
One of the studio’s main strategies is to introduce adult versions of superheroes like Batman to kids.
This year, Warner Bros. released Batman, the three-hour installment in the Caped Crusader franchise targeted young and old. Just a few months later the studio opened bats On Cartoonito, an animated show inspired by Pixar. Cars It has the anthropomorphic vehicles that populate Gotham City.
Meanwhile, Disney hopes to engage preschoolers. Star wars With a new animation series set in the High Republic period called Adventures of the Young Jedi. The show will debut next year on Disney+ and Disney Junior.
While children and teens are increasingly attracted to smartphones, preschoolers are still TV-centric when it comes to media consumption.
According to a recent Statista report, “Television continues to be the choice of younger children, where children younger than 8 spend 45 minutes each day watching TV”.
As a result, studios invest heavily in shows for the youngest children. Other recently launched shows targeting preschoolers include: Spongebob SquarePants rotate camping coral Paramount+ and Bugs Bunny Builders at Multikito.
Source: Breitbart
