It was the international press that took care of it. The logo used in the new chain “Vkousno i totchka” (Delicious, full stop) —which in Russia replaced the giant McDonald’s— is very similar to that of Matosmix, a Portuguese company from Macieira de Rates, in Barcelos, which produces animal feed. of animals.
Speaking to Radio Observador, João Matos, Matosmix’s marketing and communication manager, said that the company does not want to be associated with Russia, but there is not much it can do, in legal terms, to protect its image.
The logo of “Vkusno & tochka” (“Tasty and punctual”), which now operates in #Russia instead of #McDonald’swas stolen from #matosmixa #English animal feed company. pic.twitter.com/5ZPGF3qEhe
— NEXT (@nexta_tv) June 13, 2022
“The only comment we have to make is that, in the current situation, we do not want to be associated with Russia and we do not want our logo to be confused with the logo that the new McDonald’s in Russia now implements,” he began. “We do not intend to make any changes. The logo is ours and it is registered since 2021. We do not intend to change it because we made a rebrand in 2021”, he adds. However, the official admits that the company does not have the capacity to claim “because the logo is only registered in Portugal.”
“We don’t like to be associated with Russia.” “Russian McDonald’s” has a logo similar to that of a Portuguese company
Despite having more than two decades of existence, the Matosmix logo is recent. On its website, the food company even announced the rebranding. “Matosmix presents its new image, a sign of change and innovation. We are improving by and for you. With this new image we intend to demonstrate that we are not stuck in time but that we are committed to the continuous improvement of our services and products, modernization, quality and new markets”, reads the message from the Barcelos company.
Matosmix does not export to Russia, its market being mainly Portuguese.
Russian McDonald’s is now “delicious, period”. 15 units reopened in Russia
The “new” Russian McDonald’s reopened this Sunday, with 15 restaurants, after it could no longer carry the name and image of the American chain. McDonald’s reached an agreement in May with Alexander Govor, who operated 25 franchises of the brand in Siberia, to keep all the units in Russia and the approximately 62,000 workers, but had to convert the stores both in terms of brand and menu. .
Source: Observadora
